Job Summary:

Title: Social Media Specialist - Sports
Reports to: Senior Manager, Digital Marketing and Strategy - Sports

Location: New York, NY (Full-Time, On-Site)

The Role:
Roc Nation , a Live Nation joint venture, is looking for a Social Media Specialist who will support the Sports Digital team in fulfilling digital priorities for Roc Nation Sports clients, including digital marketing, social media, content development, and web/mobile properties. The Social Media Specialist will also support the team across managing and executing content plans for Roc Nation & Roc Nation Sports digital platforms. This candidate must have social media/advertising skills, strong relationship skills, and a knack for storytelling & industry trends.

Responsibilities:

• Social Media Knowledge: Plan, ideate, create and publish content to Roc Nation Sports social media platforms. This includes Instagram, Twitter, Facebook, TikTok, YouTube and other emerging platforms

• Content Coverage: Real time coverage of client events and functions to create reactionary, in-the-moment content for our Roc Nation social media channels and client specific social media channels

• Content Support: assist digital staff to monitor, produce, and publish both athlete-generated content and surround coverage on Roc Nation platforms

• Digital Property Management: serve as the day-to-day overseer of client websites, RocNation.com, email lists, updating/authenticating logins, mobile properties and additional marketing and social media channels

• Content Management: Proactively map athlete and Roc Nation initiatives in their respective calendars/trackers, distribute weekly performance of athletes

• Reporting & Analysis: Assist in social media performance analysis & reporting of social media campaigns

• Quality Assurance: Collaborate with client teams & internal stakeholders to ensure that the digital content of all channels is aligned with brand guidelines and goals

• Trend Setting: Suggest new ways to attract prospective fans/ customers via digital channels

• Industry Innovation: Maintain a current knowledge of industry specific technologies and actively scout new digital partners & influencers

• Quality Assurance: Conduct quality assurance reviews and testing of all digital channels including social media, email, and web

• Partner Collaboration: Identify and develop relationships with key partners who can further our athlete agendas and connection with the Roc Nation brand

• Digital Marketing: Grow athlete awareness, site traffic and social following through in-depth understanding of each client, creative content, and optimizations

• Task Management: Support digital staff with select functions related to calendar management, communications, etc.

Qualifications:

• Bachelor’s Degree is required

• A minimum of 1-3 years of combined work experience in creative marketing, digital content and/or social media

• In-depth understanding of social media platforms, content creation, industry trends and new technologies

• Knowledge and Experience with Adobe Creative Suite

• Extensive knowledge of and passion for sports

• Excellent copywriting skills; ability to write under pressure for multiple use cases simultaneously

• Track record building and maintaining strong business relationships

• Experience in online community management, social publishing & campaign management platforms

• Extremely detail oriented

• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible

COVID-19 vaccination series and booster shot is a mandatory requirement for this position.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

Note – Roc Nation benefits and policies differ from Live Nation.

New York City Hiring Range*: $58,500 - $60,000

**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position from New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee’s salary history will not be used in compensation decisions.