Description

Work where every moment matters.

Every day, almost 30,000 Hartford HealthCare employees come to work with one thing in common: Pride in what we do, knowing every moment matters here. We invite you to become part of Connecticut's most comprehensive healthcare network.

The story of Hartford HealthCare is the story of transformation - from a handful of disconnected organizations a decade ago to a unified system with a shared, value-based culture of accountability and innovation. The healthcare landscape has become highly competitive, with new players and disruptive technology and we are working to expand and create our system's organizational, leadership, cultural, and talent capabilities to ensure Hartford HealthCare will always be the first choice of the people we serve.

The Social Media Specialist will develop and implement Hartford HealthCare's social media strategy; including brand awareness, lead generation and online community management. This role collaborates with HHC marketing professionals, clinical departments and other subject matter experts and vendor partners. Responsibilities include but, are not limited to the following:

• Manage the publication, monitoring and measurement of HHC's official social media platforms including Facebook, Instagram, Twitter, YouTube, Linkedin, and other developing social platforms. (Tik Tok a plus)
• Set up and optimize social media accounts within each platform to increase the visibility of company's social content.
• Create and maintain editorial calendars in collaboration with marketing leads and subject matter experts.
• Define key performance indicators and continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Lead the development of organization-wide social media management standards, policies and rules of engagement for social media
• Proactively engage user community on all HHC social media platforms to develop relationships and encourage user action through social platforms.
• Attend and promote community events and fundraisers on social platforms. Filming FB Live's at Press Conferences
• Identify and monitor trends in social media and help implement improvements as required.
• Lead content creation and coordination, including content strategy development, planning, writing and curation of incoming content
• Monitor and interact with online comments, posts, private messages, reviews, tweets and other content relevant to HHC.
• Work in close collaboration with the Office of Human Experience, Public Safety Department and other parties as necessary in order to perform customer service recovery, ensure safety and protect HHC's reputation online.

Qualifications

Education:

• Bachelor's Degree required; Master's degree preferred

Experience:

• Minimum of 2 years' experience running an enterprise social media program
• Experience with social media monitoring and publication platform

Knowledge, Skills and Ability Requirements

• Strong project management and organizational skills with public relations, marketing, sales, or social community management
• Possess in-depth knowledge and understanding of social media platforms, their respective participants and how to maximize visibility and engagement.
• Ability to assess and acquire new social media tools.
• Digital media editing; minor video and audio editing.
• Digital design: using Photoshop and Illustrator.
• Experience with or willingness to learn web content management systems, including Wordpress
• Excellent soft skills, a positive attitude and enthusiasm for helping people.

We take great care of careers.

With locations around the state, Hartford HealthCare offers exciting opportunities for career development and growth. Here, you are part of an organization on the cutting edge - helping to bring new technologies, breakthrough treatments and community education to countless men, women and children. We know that a thriving organization starts with thriving employees- we provide a competitive benefits program designed to ensure work/life balance. Every moment matters. And this is your moment.