Social Media Manager Job at Latino Media Network
$80,000 - $90,000 a year
Description
The Role & You
Latino Media Network is seeking an innovative, creative, and strategic professional to be its Digital & Social Media Manager.
Reporting into the Senior Creative Lead, you will be responsible for managing the company’s social media strategy and digital presence in alignment with LMN’s company goals and objectives. You will create engaging content, develop and implement digital marketing campaigns and execute initiatives across various social media platforms to enhance brand awareness, engage with our target audience and drive business growth through audience acquisition. The Digital and Social Media Manager will be responsible for managing our social media accounts, creating content for our website and social media platforms, and analyzing social media metrics to measure the effectiveness and success of our campaigns.
Key Responsibilities
- Develop social media strategies to increase brand awareness, audience and customer engagement.
- Lead the implementation and execution of social media campaigns and initiatives.
- Analyze social media metrics and KPIs to measure the effectiveness of campaigns and make data-driven recommendations for improvement.
- Manage and coordinate with internal teams to ensure cohesive brand messaging across all social media channels.
- Work alongside creative counterparts to maintain a unique, brand-right voice and aesthetic that considers the differing roles of each social media channel.
- Build and maintain all social media communities including daily in-platform community management.
- Create, curate, and manage all published content (images, video, written, and audio/podcast) across social media platforms and the company website.
- Monitor social media trends, best practices, tools and emerging platforms to stay up-to-date with the latest developments in social media and digital marketing and apply new ideas to drive innovation.
- Stay up to date with industry regulatory guidelines to ensure compliance.
- Stay informed about the organization's target audience and competitors to identify opportunities for growth and engagement.
- Build and maintain relationships with influencers, partners, and relevant industry contacts to amplify brand reach.
- Manage social media advertising campaigns and budgets effectively.
- Create and manage comprehensive social media marketing plans and calendars.
You Have These
Experience:
- Bachelor’s degree in marketing, communications, business or related field, or equivalent experience
- Proven experience (3+ years) in social media marketing and management, with a focus on strategic planning and execution
- Strong understanding of social media platforms, trends, and analytics tools
- Excellent knowledge of digital marketing principles and best practices
- Demonstrated experience in managing social media campaigns that drive results and meet specific objectives
- Familiar with social media advertising platforms and campaign management tools.
- Strong analytical skills to interpret data and make informed decisions
- Exceptional attention to detail, with a high aesthetic taste level
- Ability to think creatively and innovate
- A team player with excellent interpersonal and written/verbal communication skills
- Strong leadership and team management abilities
- Excellent time and project management skills
We’d Love If You Also Have These
- Spanish as a second language, both written and verbally
- A passion for social media, writing and graphic design
- Excellent grammar and strong proofreading skills
How to Apply
How To Apply
To be considered for this role please submit your resume and cover letter below.
We understand that you are much more than your resume and we want to get to know you. Without telling us something we’ve already read in your resume, please send us your cover letter in answering the following 3 questions:
- What excites you about LMN and this position?
- What makes you the ideal candidate to be LMN's first Digital & Social Media Manager?
- If you could have any superpower, what would it be and why?
We strive to attract diverse top talent who are inspired by our mission, aligned to our values and are motivated to grow and make an impact, rather than candidates who check all the boxes, but aren’t committed. We encourage you to apply and show us how your unique experiences, strengths and capabilities can best be utilized at LMN!
Compensation
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs.
The base salary for this position is $80,000-$90,000 with the potential of additional performance-based compensation.
The base salary for this position is $80,000-$90,000 with the potential of additional performance-based compensation.
Our Commitment to an Inclusive Workplace
Latino Media Network is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, sexual orientation or preference, age, marital status, ancestry, citizenship, gender identity, physical or mental disability, genetic predisposition or carrier status, veteran status or any other characteristic protected by applicable federal, state, or local laws. LMN also strives to prevent other, subtler forms of inappropriate behavior from gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at LMN. Latino Media Network is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the recruitment process, please email us at hiring@latinomedianetwork.com. PLEASE DO NOT EMAIL RESUMES TO THIS EMAIL.
About Latino Media Network
Latino Media Network (LMN) is a multimedia start-up serving the Latinx community by helping them make sense of the world and their place in it. We inspire, inform and celebrate Latinxs through an audio focused multimedia network, owned and operated by members of our community.
Historic Fundraising by Latina Co-Founders
- LMN has received one of the largest capital raises of a Latina owned & operated start-up in the U.S with over $80MM in capital raised from a diverse set of investors.
- Co-founders and social entrepreneurs, Stephanie Valencia and Jess Morales Rocketto, launched Latino Media Network as a media company serving the HIspanic community, owned by Latinxs for Latinxs.
Unprecedented Launch
- LMN’s first acquisition of 18 radio stations in 10 markets from Univision, has created a unique distribution network (with the potential to reach upwards of two thirds of the US Latino population) to build from.
- Our team will lead and continue to scale the Company into a multimedia content creation and distribution platform.
Inspiring Community-Driven Mission
- LMN’s mission is to help Latinxs make sense of the world and their place in it by inspiring, informing and celebrating Hispanics through an audio focused multimedia network. We embrace cultural pride by telling Latinx stories, addressing community concerns and talking about opportunities for a better future.
- We achieve this by focusing on content creation across a variety of culturally relevant subjects and help our community navigate the ocean of information that exists in our society.
The Power and Reach of Audio
- Audio is the constant companion of the Hispanic consumer. According to Nielsen, radio remains one of the most reliable ways to reach Hispanic consumers, and in particular, Spanish-dominant Hispanics, as they listen to more radio than any other racial or language group. Hispanic audiences just can’t get enough of audio, 98% of U.S. Hispanics were tuning into radio each during 2017-2022 according to Nielsen and Edison Research reported that Latino podcast listeners are up 44% from last year.
- Latino Media Network sees an incredible opportunity in audio, as it is an effective medium to reach many of the Hispanics. Ethnic media is a powerful, trusted presence in our communities, and its influence is only growing in the Hispanic community. In 2020, causes and organizations spent millions of dollars to engage and turnout Hispanics through radio advertising, but Hispanic audiences are also being targeted and persuaded by misinformation at alarming rates.
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