Department: Marketing
Position: Social Media Manager, Cape Resorts
Location: Cape May, NJ (hybrid)
Reports To: Senior Director of Marketing

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About Cape Resorts : *
Cape Resorts is a boutique hospitality collection comprised of eight distinctive hotel properties with several more under development. Each property offers a unique lodging experience, noteworthy dining venues, exciting nightlife destinations and successful retail and wellness outlets. The current hotel portfolio includes: Congress Hall, The Virginia Hotel & Cottages, Beach Plum Farm, The Star Inn, the Beach Shack and Sandpiper Beach Club in Cape May, NJ. In addition, Baron’s Cove in Sag Harbor, NY and The Pridwin Hotel & Cottages on Shelter Island.

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Position Overview: *
This position works with the Senior Director of Marketing to develop and execute social media plans for the hotel, restaurant, special events and activities on multiple platforms. This position requires a candidate who can act as a passionate and knowledgeable brand ambassador, both internally and externally. They are skilled in photography, video-format content development, copywriting, and Meta advertising strategy. Must be willing to work evenings, weekends, and holidays.

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Social Media – What you will be responsible for: *

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Social Media Channels – Community management: *

• Leverage social media channels to grow brand awareness for the hotel, restaurant, activities, and experiences.
• Partner with PR on influencer marketing and tastemaker events.
• Researching, collecting, and writing authentic content for social media channels Facebook, Instagram, TikTok, YouTube etc.
• Attending events at hotels to provide live, local coverage
• Monitor, respond, and flag online conversations
• Brainstorm and execute creative contest
• Optimize posting schedule & frequency to obtain maximum interaction & impact

Reporting:

• Provide monthly reports on social media growth and performance
• Proactively communicate issues, opportunities, and insights to improve performance
• Regularly provide feedback of insights obtained from social media monitoring to the marking team to ensure that social outreach is fully integrated with web, PR, and event marketing in a timely fashion

• *Ideation:

• Research new social media/digital platforms and provide briefs to Director of Marketing about if channel is appropriate for our hotels

To Succeed in this Role:

• You engage with leadership, team members, and guests to create experiences that exceed expectations
• You are a proactive, self-starter who can work well both independently and as part of a team
• You know the competitive market
• You are resourceful and look inward as well as outward for motivation
• You have a strong work ethic and sense of urgency
• You are a great communicator in person and on paper
• You love the challenges a problem brings and get satisfaction making the solution happen
• You have strong organizational, copywriting, storytelling, communication, and presentation skills
• You have a strong knowledge, interest, and experience in social media and are curious to explore new emerging platforms and functionality
• You have a keen eye for taking and selecting interesting and beautiful photographs
• You have an understanding of dynamic social content dissemination across multiple channels
• You have the ability to multi-task in a fast paced environment and remain graceful under pressure

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Ideal Qualifications: *

• Bachelor’s Degree preferred, preferably in marketing or communications
• A marketer with minimum 1-3 years’ experience as a social media manager
• Skilled in use of Adobe and other creative editing platforms, including mobile applications

Job Type: Full-time

Pay: $70,000.00 per year

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