Summary

The Glassell School of Art builds imagination, creativity, and understanding of human expression through programs and classes for people of all ages and at all skill and experience levels. The School has been the teaching arm of the Museum of Fine Arts, Houston, for nearly 100 years. Now with new leadership, the Glassell School is set to embark on a major effort toward growth in enrollment over the coming five years. To achieve this, the school must be positioned and championed by a skilled Marketing Manager. The Museum will depend on the Marketing Manager to pursue both digital marketing and person-to-person outreach, building awareness of the School in Houston, the region, and nationally. Glassell is comprised of four distinct areas: Junior School, Studio School, the Core Residency program, and grant-driven special projects. The person who fills this new role will market all four areas and will report both to the Director of the Glassell School and to the Head of Marketing and Sales.

Responsibilities

• Gain immediate understanding of the Glassell School current enrollment and plans for the future, including the combining of the Junior School and Studio School into One Glassell, plus the five-year trajectory for increasing enrollment and revenue
• Build enrollment and engagement in all four distinct areas of the school: Junior School, Studio School, the Core Residency program, and grant-driven special projects
• Gain understanding of the Marketing Department’s visual and editorial guidelines and day-to-day operations, and plug into meetings and conversations to work with internal team members
• Work with the Director of the Glassell School and the Head of Marketing to create a renewed direction for outreach and promotion in the coming year; create a comprehensive plan that reaches artists interested in the Core residency program, Houston adults interested in studio classes, and parents of children and teenagers who will attend Junior School classes
• Develop promotional materials to support programs at the school
• Ensure accuracy of all informational across channels by working both with Glassell School staff and Marketing team members
• Create Glassell School content for Museum emails that are branded appropriately and in line with MFAH standards
• Create Glassell School social media, ensuring coordination with other MFAH social media directions
• Build bank of Glassell School images and b-roll; capture images and videos of students and faculty engaged in creative efforts, both through ongoing presence in classrooms and through professional photo shoots
• Build a network of contacts within schools and universities as part of local and national outreach efforts
• Attend arts or educational events or fairs to promote the Glassell School
• Coordinate all promotional efforts around special Glassell School projects
• Track success in driving potential students to the MFAH website, and create reports regarding marketing efforts and analytics
• Study and understand the needs of our underrepresented communities to help ensure we are meeting those needs organizationally, programmatically and operationally;
• Create marketing and outreach KPI’s so we can best evaluate our performance, provide better informed proposals, justifications and decisions, and establish forward thinking benchmarks and goals;

Essential Skills, Knowledge and Abilities for Success

• Strong interpersonal skills, with ability to communicate well in personal settings
• Collegiality with team members and flexibility to adapt to changing situations
• Strong marketing skills, including the coordination of efforts across website, email, paid advertising, and social media
• Ability to write creatively and produce content that informs and motivates
• Strong skills capturing and manipulating images and video
• Strong visual acuity, with understanding of color, works of art, style guides and templates
• Clarity and responsiveness in terms of communication style
• Curiosity and engagement regarding digital skills and new technology
• Experience elevating marketing strategies and tactics to best ensure our efforts around diversity, equity and inclusion are realized

Education and Experience

• Bachelor’s degree, with preference for Marketing or Communications emphasis, or an equivalent combination of experience and education from which comparable and demonstrable knowledge, skills and abilities have been achieved
• A minimum of 5 years’ experience with marketing, promotions, or advertising
• Practiced (and successful) analytical and problem-solving abilities

About the MFAH

The MFAH is an organization comprised of 600+ employees and 1,000+ docents and volunteers. The museum is more than 100 years old and ranks nationally among the top 10 art museums in exhibition space, memberships, endowments, and attendance, with 1M visitors annually. Our multifaceted institution includes multiple gallery buildings, a sculpture garden, two art schools, three eateries and two house museums for decorative arts. The encyclopedic collection numbers more than 70,000 works of art in a wide range of media. As an employer, MFAH offers a supportive, collegial and inclusive work environment and a competitive benefits package.

Position Available:

Title: Glassell School Marketing Manager

Reports to: DUO: Director of Glassell School and Head of Marketing and Sales

Classification: Exempt/Salaried

Schedule: 35 hour work week – 9 am to 5 pm

Pay Rate: DOE

Work Location: Museum of Fine Arts, Houston

Working Conditions and Physical Demands

Work will primarily be performed in an office environment. Work will involve extended sitting and computer use. With or without reasonable accommodation, the individual selected must have the capacity to perform effectively all essential functions. In addition to the other demands mentioned, the demands of the job may or will include:

• Must undergo and meet company standards for background and reference checks.
• Required ability to handle multiple tasks concurrently.
• Extensive computer usage.
• Seeing, hearing, speaking, and writing clearly in order to communicate with staff, guests and others.
• Frequent sitting, standing and walking, which may be required for extended periods of time.
• Good vision or corrected by use of glasses and/or contacts for reading and viewing abilities.

Equal Opportunities for All

At the MFAH, we believe that diversity, equity, accessibility, and inclusivity are fundamental to our organization. We welcome all candidates whose experience has prepared them to contribute to our organization and our pledge for workplace diversity, inclusion, and excellence.

Our commitment to our policy and practice of nondiscrimination represents more than good intentions. It provides for employment decisions that are made without regard to race, creed, color, age, gender, sexual orientation, religion, national origin, gender identity or expression, genetic information, disability, or veteran status, or any other protected characteristic as established by law or any other reason unrelated to your ability to join and contribute to our organization and support our mission to provide a museum experience for all.

Research shows that women and individuals from underrepresented backgrounds often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that an applicant meets 100% of the qualifications for a given role. Therefore, if much of this job description describes you, then you are highly encouraged to apply for this role.

The MFAH is equally committed to the full inclusion of all qualified individuals interested in employment with the organization. As part of this commitment, we want to ensure that persons with disabilities are provided reasonable accommodation needed to 1) participate in the job application or 2) interview process; 3) perform essential job functions; and/or 4) participate in the benefits and privileges of employment with the MFAH. If reasonable accommodation is needed, please contact the human resources department: HR@mfah.org

Benefits:

The Museum of Fine Arts, Houston, offers an excellent benefits package that includes:

• Medical Insurance: Employee and dependent coverage through a choice of managed health care programs
• Dental Insurance: Employee and dependent coverage through two plan choices
• Vision Insurance: Employee and dependent coverage through a vision program
• Group health, dental and vision insurance coverage available and effective the first of the month following employment with the MFAH for this role.
• Life Insurance & AD&D: Employee coverage at no cost to the employee
• Long Term Disability: Employee coverage at no cost to the employee

The MFAH provides a generous schedule for time off under the following benefit categories:

• Paid Time Off - Used for absences from work such as vacation, illness of short duration, and personal reasons. Hours are accrued biweekly, based on employment status, length of service, and hours worked
• Reserve Time Off - Used for extended illnesses. Employees accrue up to 6 days per year, up to a maximum of 120 days
• Holidays - Full-time employees receive ten paid holidays per year
• Volunteer Time Off - The MFAH supports activities that enhance and serve the communities in which we live and work. Employees receive up to 40 hours of paid time off annually to give back and volunteer.

Other Benefits

• Staff may contribute to the MFAH Retirement Savings Plan. Eligible staff contributing to the plan may receive up to a 5% matching contribution from the MFAH after one year of service. (We also recognize prior nonprofit service which will provide for an accelerated employer match!)
• MFAH Membership – Staff receive a free Family-level membership
• Discounts – Staff receive discounts on purchases at the Museum shop and all on campus eateries and the Glassell School of Art.
• METRO commuter subsidy available upon request

Compensation:

Salary will be commensurate with the applicant's experience and the needs and requirements expressed in the job description.