Marketing Coordinator

LEGO Discovery Center Atlanta, 3500 Peachtree Rd NE G-1
Atlanta, Georgia, 30326
United States

We are now looking for a Marketing Coordinator to join our team as we launch our next generation LEGO® Discovery Center attraction in Atlanta. This 30,000 square foot indoor attraction was co-created by Merlin & the LEGO® Group and is located in the Phipps Plaza.

The Marketing Coordinator will be right in the heart of our magic, providing support to the Marketing Department and planning and managing promotional, PR, social media, and sales activities.

Responsibilities

• Execute local Marketing & Sales tactics in line with agreed attraction strategy, and in collaboration with the Marketing Manager and Brand Marketing.
• Remain up to date on products & changes to ensure that all marketing outlets have updated information on hours, pricing, promotions, etc.
• Liaise with local contacts, concierge, and partners advocate for the brand and share updates on product, promos, and other center activities.
• Ensures appropriate information is being communicated to all internal departments as well as guests and partners.
• Collaborates with the Marketing Manager to generate PO’s, log, and track all marketing related operating expenses.
• Coordinates and enters group reservations in ticketing system; maintain and update reservations.
• Coordinates marketing efforts targeted to groups including direct mail, email, and telemarketing campaigns, and representing the attraction at trade shows when needed.
• Daily, weekly, and monthly reporting as required.
• Coordinates the set-up of all tickets relating to Trade, ensures that key stakeholders are briefed, and notify clients & the Call Center about new product development and events.
• In collaboration with Marketing Manager, liaise with the Finance team and partners to ensure Credit Applications are reviewed, approved and/or rejected, and new clients are entered into Accesso or Callscripter as required.
• Works with the Marketing Manager to secure and fulfill local, regional, and national promotional opportunities & develop relationships.
• Monitors customer responses on review channels and social channels, including customer service support and potential crisis issues as they arise, and work closely with relevant business partners to respond.
• Works with the Marketing Manager to manage social media campaigns / content and day to day activities, including online advocacy, newsletters, promotions, etc.
• Works with the Marketing Manager on event coordination as needed.
• Coordinate and traffic all creative needs – including (but not limited too) advertisements, website listings, promotions, and phone messages.
• Proofread copy to check spelling and grammar, comfortable with learning brand voice and writing clear, creative, and persuasive copy as needed.
• Understands, reviews, and analyzes sales by promotions in a weekly marketing summary to ensure effectiveness of promotions.
• Explores and coordinates free advertising/promotional opportunities.
• All other tasks as assigned.

About You

• You should be creative and imaginative, including in how you approach analytical work. Charts, graphs, and pivot tables will be your besties.
• Curious. You should be curious about popular culture, fame, trends, and celebrities.
• The devil is in the fabulous details! You will have exacting standards and pay attention to the details, no matter how small.
• Can do and positive attitude. You will be challenged, your days will be hectic, and the ability to approach that with a can-do, positive attitude will ensure you thrive in this role.
• Wanting to learn. We build brick by brick and want to help you develop professionally as well.

Qualifications

• College degree in a communication, marketing and/or related field, or equivalent experience
• Experience in promotions and/or marketing specifically in developing and executing promotional partnerships appreciated
• Extensive knowledge of Microsoft Office- Photoshop or Canva and/or video editing is a plus!
• Excellent communication and motivational skills
• Proven ability to work on multiple projects simultaneously and multitask as necessary
• Great organization skills, detail oriented and self-starter
• Ability to work with people from all levels of discipline
• Open to new learning and quickly adapts to change

About The Perks

In return you will find a competitive salary and benefits package including robust and affordable medical, vision, & dental plans, generous PTO, company-paid life and disability insurance, 401(k) matching plan offering and free entry to all of our Merlin attractions which also extends to family and friends. In addition, you can expect continued growth of joining an exciting, global organization.

Everyone Matters at Merlin.
At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters! Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

We want to ensure that everyone has the opportunity to perform their best at interview, so if you have any additional requirements due to ill health or a disability, please contact our friendly team to have a discussion. You can get in contact at NAPeopleHUB@merlinentertainments.biz.