Manager, Marketing Job at Duly Health and Care
Overview:
Duly Health and Care works to understand what matters most to you. We recruit and retain team members who share a relentless passion and pride for helping others live happier and healthier lives. We invest in helping our team members develop their talents in a way that is rich in personal meaning. We invite you to join us, fulfill your purpose and make your mark!
Under the direction of the Director of Marketing, establishes a comprehensive marketing strategy for a designated set of service lines which promotes Duly branding and accomplishes goals for defined segments. Works as a manager of senior consultants/consultants/community outreach specialists to develop, implement, and promote marketing and advertising tactics and programs for assigned service lines. Calculates ROI and monitors outcomes relative to plan. Monitors market data to strengthen marketing and advertising tactics and measures success based on attainment of short- and long-term goals.
The successful candidate will be a detail-oriented, self-starter with strong leadership and organizational skills. The ideal candidate will be adaptable, enthusiastic and possess an energetic personality. The ability to balance a process-driven approach while generating innovative ideas is critical to success in this role. Responsibilities:
Good enough isn't for us. Duly Health and Care's team members show up every day driven to exceed expectations. We challenge assumptions and invite dissent to accomplish bold goals and unleash the most extraordinary work of your career. We see and support the remarkable in every person within and beyond the walls of our work.
Duly Health and Care works to understand what matters most to you. We recruit and retain team members who share a relentless passion and pride for helping others live happier and healthier lives. We invest in helping our team members develop their talents in a way that is rich in personal meaning. We invite you to join us, fulfill your purpose and make your mark!
Under the direction of the Director of Marketing, establishes a comprehensive marketing strategy for a designated set of service lines which promotes Duly branding and accomplishes goals for defined segments. Works as a manager of senior consultants/consultants/community outreach specialists to develop, implement, and promote marketing and advertising tactics and programs for assigned service lines. Calculates ROI and monitors outcomes relative to plan. Monitors market data to strengthen marketing and advertising tactics and measures success based on attainment of short- and long-term goals.
The successful candidate will be a detail-oriented, self-starter with strong leadership and organizational skills. The ideal candidate will be adaptable, enthusiastic and possess an energetic personality. The ability to balance a process-driven approach while generating innovative ideas is critical to success in this role.
- Marketing Planning and Management
- Meets with clients to understand business goals for creation of a marketing strategy which may include print advertising, social media, online marketing, promotions, events, etc. Oversees and attends (when applicable) presentation of plan to service line clients and adjusts based on input, budget, and target goals.
- Provides ROI to reinforce and support decisions.
- Meets with direct reports to guide and supervise tactical execution of marketing plans
- Coordinating and Executing Marketing Programs
- Works with Marketing Director to strategically plan and execute marketing programs, monitoring ongoing progress and effectiveness.
- Makes recommendations to further efforts in attainment of goals and identifies key metrics that will drive decisions and aid in evaluation of actual to projected ROI.
- Department Collaboration and Execution
- Responsible for connecting with other departmental disciplines – Communications, Social Impact, Strategy, Digital and Creative – for alignment and creation of comprehensive marketing plans
- Understands Market Migration and Utilization
- Under supervision of Marketing Director, utilizes marketing research to gather information on market preferences, decisions, segments to drive tactics that meet customer needs and wants.
- May develop surveys, focus groups, or benchmark data to build market intelligence.
- Understands delivery of healthcare from the medical and retail side and stays current on new procedures and techniques that may enhance revenue stream.
- Community Outreach
- Guides community outreach specialist in driving community outreach strategy and evaluates event opportunities to determine applicability to meet marketing goals
- Project Management
- Manages the efficiency of projects and ensures delivery on their strategic goals and day-to-day responsibilities.
8-10 years of Marketing Experience
Bachelors Degree required
Marketing, Advertising or Communications or related field
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