The VP, Marketing Manager will be part of the Personal Banking Marketing organization that supports the Citi Retail Services business - a leader in the payments industry. CRS manages 43 million customer accounts via long-standing partnerships with industry retailers including Sears, Macy’s, The Home Depot and Best Buy. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment solutions that address clients’ evolving needs.

This individual will be part of a dynamic team focused on driving growth via marketing strategy, campaign delivery and innovation, all in close partnership with leading retailer brands. The Marketing Manager will drive marketing strategies and programs for the Macy’s credit card portfolio. The Marketing Manager is responsible for leading the development of credit marketing campaigns and strategic initiatives, in close collaboration with the marketing teams at Macy’s and cross-functional internal teams. Focus is on the full life cycle from acquisitions, to loyalty and driving spend engagement - across partner and Citi owned channels.

Key Responsibilities:

• Serve as a key member of the marketing team and day-to-day contact for our partner; providing thought leadership and support to help meet sales, revenue, acquisitions and engagement goals.
• Work directly with our partner on the development of Citi and partner executed credit campaigns across channels– from planning to execution and measurement.
• Support our controls framework and secure necessary approvals ensuring all regulatory requirements are met.
• Work across internal teams including analytics, insights, risk, partner management, finance, marketing operations and others – to plan and align on marketing initiatives and strategies.
• Explore new growth opportunities and collaborate with internal teams to bring opportunities to our partner; learn what’s required to bring idea to life and create a roadmap to execution.
• Lead partner planning sessions and internal/external meetings to drive alignment and operate as one team.

Qualifications:

• 8+ years’ experience, 5+ years within financial services
• Exceptional communicator; with a focus on action and problem solving
• Proven ability to work collaboratively across internal and external teams; ability to create partnerships and influence teams.
• Thoughtful yet intellectually curious; with a growth mindset.
• Consumer-oriented and passionate about the power of marketing.
• A plus: Strong digital marketing experience.

Locations: New York, Chicago, Atlanta, Wilmington

-

Job Family Group:

-

Job Family:

-

Time Type:

-

Primary Location:

-

Primary Location Salary Range:

-

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting