About New Engen & Acorn

You know when you’re scrolling through your social media feed and come across an eye-catching ad? There's a good chance it was one of ours! New Engen is an integrated marketing agency using always-on, cross channel marketing experimentation to drive business results for our brands – big and small.

We are focused on helping our partners achieve massive scale of new customer value across all digital marketing platforms. We are results driven, committed, iterative and transparent. Our teams of expert Marketers, Creative Designers, Influencers and Analysts help tackle some of the most complex digital marketing challenges.

At New Engen we don’t just accept difference—we celebrate it, we support it, and we embrace it for the benefit of our employees, our partners, and our community. We are committed to equal employment opportunity and diversity.

Acorn, part of the New Engen organization, is a leading influencer marketing company that creates genuine relationships between consumers, shoppers, influencers, and brands by generating and magnifying actionable content. Our “best in class” and diverse recruitment drives versatile and impactful storytelling that is full funnel for brand goals: equity and awareness, occasion and experience, intent, and conversion. Acorn is the pinnacle of content generation by providing agile, transparent, consistent and seamless execution, assuring brands of quality and their guidelines met through authentic content. We are an employer recognized for fostering a company culture that is diverse, service minded and passionate for career development.

The Role

New Engen and Acorn’s Analytics practice is a growing and evolving area of the business, and we are looking for individuals who are intellectually curious and focused on being strategic problem-solvers to not only drive client success but also help shape the direction of our organization. We love data and challenging best practices, with a particular focus on using data to tell compelling stories to our clients.

The Manager, Influencer Analytics is a manager level role focused on supporting campaign, retailer, and industry analysis as well as identifying opportunities for internal and external efficiencies. You are focused on driving actionable intelligence and reporting for internal and external stakeholders, driving continual campaign optimization.

Responsibilities

• Help to identify opportunities for overall growth and development of our capabilities both today and in the future.
• Primary point of contact to internal stakeholders and clients for measurement needs; manage day-to-day communications for analytics projects and deliverables
• Act as a subject matter expert as needed with clients
• Build compelling, data-based stories, solutions, and content testing frameworks based on clients’ business goals and objectives and deliver as part of an integrated roadmap and delivery plan along with Client Services, Strategy, and Sales
• Deliver end-to-end, actionable campaign insights, quarterly trend reports, performance dashboards and other various analyses, leveraging media, content, and performance data
• Plan and execute KPI and measurement frameworks, test/learn strategies and optimization scenarios to optimize clients’ media performance
• Leverage tools such as cloud databases, R, Python and various BI tools to deliver scheduled and ad hoc insights
• Determine opportunities for enhanced scale and efficiency by regularly reviewing current processes and suggesting new approaches, and work with our technology team to implement these solutions
• Respond to support requests and troubleshoot data and reporting issues
• Partner with our technology and dev team to maintain reference lists, business rules, and other data and process documentation relevant to client and internal deliverables
• Manage analysts and provide thought leadership, coaching/mentorship and career advocacy to junior team members

Required/Preferred Qualifications

Education:

• Bachelor’s Degree in Mathematics, Operations, Statistics, Accounting, Economics, or related quantitative field preferred; advanced degree appreciated
• And/or equivalent work experience

Minimum Years of Related Work Experience Required:

• 4 to 6 years’ experience in reporting, data analysis or another support/analytics type role.
• Experience managing projects that range from several days to weeks to months
• Experience managing a team of analysts and other quantitative / qualitative thinkers

Specific Industry and/or Specialty Experience Required:

• A strong understanding of relational databases and digital media & marketing technology (Mar-tech and Ad-tech tools, Meta, Pinterest, TikTok, programmatic/OTT, The TradeDesk preferred)
• Working knowledge of various data platforms and reporting technologies like Adverity, Datorama, Tableau and Google Cloud Platform
• Experience designing and measuring paid and organic media, for individual campaigns and across campaigns, clients, and industries
• Experience analyzing influencer media preferred

Skills and Abilities Required:

• Previously interacted with external clients or 3rd party vendors managing relations, scope and work product throughout the relationship
• Excellent written and oral presentation skills, with previous experience presenting work products (analytics/marketing) to VPs and above
• Expertise in problem solving across multiple verticals, channels and business problems
• Intermediate to Advanced knowledge of SQL, BI tools and Analytics Tools (Python, R, Excel)

Benefits:

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
• 401k - Employer match
• Profit Share Bonus
• HSA - Employer contributes
• Flexible Vacation & PTO plan
• Paid Maternity / Paternity
• Paid Holidays
• Remote/Flex day schedule
• Laid back office environment

Salary Range: $96,000.00 - $127,200.00 The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

Whats important to us:

Be The Good - We act with integrity, humility, and altruism inside and outside our company. We promote diversity, equity, inclusion, and belonging in every aspect of our business. We cultivate a safe workplace where everyone feels respected, engaged, and able to reach their full potential. Bottom line: We give a shit.

Expertise - We take pride in our work, holding ourselves to a high standard of executional excellence. We continually work to expand our skills and master our craft. Our approach sets precedent and reverberates throughout our always-changing industry, inspiring adaptation among brands, platforms, and agencies.

Growth Mindset - We bias towards action, starting with “what is possible?” instead of being stuck in scarcity. We embrace challenges and welcome feedback as opportunities to improve what we do and how we do it. We find joy in the process and are fueled by our curiosity to master complex problems. We aren’t afraid to take calculated risks or operate in ambiguity, recognizing that imperfection is a part of progress.

Empathetic Directness - We give and receive feedback with courage, openness, and empathy—internally and externally, across departments, and at all levels. We do the right thing, even when it’s hard. We aim to understand (not judge) and teach (not take over). Our feedback is empirical and focuses on behaviors and outcomes.

All In - New Engen is our company. We believe in what we are building together and put the team first in order to accomplish our shared goals. We reject apathy and cynicism and do everything we can to help each other win. Being All In is not about the hours we log, nor does it mean that we agree on every decision. Rather, it is a mentality of common purpose that guides how we engage, reach consensus and show up for our clients and teammates.

New Engen is headquartered in Seattle, WA, with offices in Rogers, Arkansas. For this role, candidates in our Rogers, Arkansas offices are preferred but we will consider remote as well

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