Grassroots Marketing Manager Job at Premier Lacrosse League
About:
The Premier Lacrosse League (PLL) is a men’s professional lacrosse league in North America, composed of 8 teams with the best players in the world. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of The Chernin Group (TCG), Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, WWE, 35 Ventures, Creative Artists Agency (CAA), and other top investors in sports and media. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (YouTube.com/PLL).
Company Values:
- Stay grounded
- Think critically
- Encourage creativity
- Persevere through the noise
- Operate like an owner
- Be helpful
Position Overview:
The PLL is seeking a marketing professional to lead the League’s grassroots marketing efforts. The ideal candidate will own much of the PLL’s localized efforts within identified cities and manage the roll out of various marketing initiatives such as ambassador programs, bar affiliate networks, boots-on-the-ground activations and more. This role will require travel to identified cities before and during game weekends in the summer, as well as during the offseason. The ideal candidate will be a shield bearer for the League, exuding passion for the League’s mission in interactions with new and existing fans.
Qualifications:
- Minimum Bachelor’s of Arts or Science required
- Minimum 2 years of experience in an operational marketing role
- Experience managing a team - demonstrates strong leadership capabilities
- Initiative taker - ability to identify, source, and measure marketing opportunities
- Ability to manage local relationships and partnerships
- Ability to effectively manage large groups of contractors and interns
- Flexibility in schedule to travel as needed throughout the year
- Energy and capacity to travel for 3-5 weekends throughout the summer and additional weekends throughout the year (mix of summer and offseason may change); energy to be “on the road” often
- Excellent organizational skills
- Excellent communication skills
- High attention to detail
Roles and Responsibilities:
- Lead grassroots marketing efforts for the Premier Lacrosse League
- Oversee execution of activations within local markets
- Manage activations in a variety of settings, including public areas, lacrosse tournaments, and bars/restaurants
- Develop, onboard, and manage PLL Ambassador program to drive awareness and fandom
- Create and manage a PLL Bar Network program to support game weekend activations, as well as support season-long tune-in & brand efforts
- Manage promotional inventory budget, shipping, logistics and deployment
- Collect data, summarize, and validate marketing efforts to understand impact and ROI on marketing spend and activations
- Manage the PLL’s Shield Team, focused on strategic partnerships and local activations
- Source tournament partnerships and youth activation opportunities
- Support development of localized strategies within discrete markets
We require Covid-19 vaccination. We will consider reasonable accommodations only for valid and documented medical reasons or sincerely held religious beliefs. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Please Note :
apexdining.ca is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, apexdining.ca provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.