Director, Global Creative Marketing Job at Lionsgate
Department: Marketing & Publicity
Location: Santa Monica, CA, US, 90404
Summary of Position
The Director will provide creative operational support and work across the marketing department to ensure campaigns are properly executed and aligned.
Responsibilities
- Support the SVP with the creative campaign beats and operational needs of the print and AV campaign including; trailers, television spots, radio, one-sheets and outdoor by monitoring development, production, and distribution of all creative material.
- Collaborate with SVP to hire outside agencies and manage them through ideation and execution of innovative A/V and print creative.
- Track and organize the high volume of all incoming and outgoing material.
- Communicate with Talent reps to acquire, track, and manage Talent/Filmmaker approvals
- Manage Deadlines/Deliverables against internal and media deadlines and facilitate finishing of AV and print materials
- Manage and expedite Dailies Requests
- Lock materials and initiate Finishing Preps (expedite gfx/cues/dailies/shot pulls) for finishing
- Monitor Finish approval links and compare against offline (monitor vendor OT and manage)
- Monitor Mixes/DI’s schedule with finishing. Ensure vendor and filmmakers are invited
- Oversee finishing and delivery of assets for trailer launches including re-sizing, bumper creation, cutdowns and print assets
- Manage ADR sessions, VO narration and tags
- Manage International requests for Reels, Cut-Downs and Adaptations
- Organize assets for rotations meetings, creative/strategy reviews and Chairman’s meeting
- Prep Rotations Documents (summarize research, demos, performance, copy, moments in spots in-rotation and on-deck)
- Manage and Track Clearances
- MPA, Guild, Network, On-line, Platform, etc. Ensure compliance for appropriate placement
- Decode, track and enforce AD/PUB Guidelines
- Manage and communicate compliance around credits, triggers, likeness approvals, consultation
- Manage Music Licensing: Request cue sheets, liaise with MCL for cost estimates, flag expensive cues and help manage negotiation, custom cues or swaps.
- Provide terms of use for cues and manage contract (CRQ) by confirming each cue against cue sheet and signing off for each cue. (approx. 60 cues per trailer on a rolling basis.
- Manage digital specs, deliverables and deadlines when team handles digital creative
- Produce Special Shoots and Manage On-Set Request shoot material where necessary
- Ready materials for testing, communicate detail and deadlines to Research
- Manage and track creative feedback for print and AV and disseminate notes to agencies for revisions as needed
- Oversee the creation of a VOD package from existing primary campaign assets with oversight and final approval coming from SVP
- Responsible for coordinating and distributing creative materials/messaging to other departments within marketing
- Manage all pitch information related to campaigns for film titles, including strategy decks, scripts, promotional partnership material.
- Liaise with international team to ensure materials are adapted for/new assets are made for UK/international.
- Manage production of international sales markets sizzle reels and print asset in conjunction with sales & strategy teams.
- Support the SVP with the creative campaign beats and operational needs of the print and AV campaign including; trailers, television spots, radio, one-sheets and outdoor by monitoring development, production, and distribution of all creative material.
- Collaborate with SVP to hire outside agencies and manage them through ideation and execution of innovative A/V and print creative.
- Track and organize the high volume of all incoming and outgoing material.
- Communicate with Talent reps to acquire, track, and manage Talent/Filmmaker approvals
- Manage Deadlines/Deliverables against internal and media deadlines and facilitate finishing of AV and print materials
- Manage and expedite Dailies Requests
- Lock materials and initiate Finishing Preps (expedite gfx/cues/dailies/shot pulls) for finishing
- Monitor Finish approval links and compare against offline (monitor vendor OT and manage)
- Monitor Mixes/DI’s schedule with finishing. Ensure vendor and filmmakers are invited
- Oversee finishing and delivery of assets for trailer launches including re-sizing, bumper creation, cutdowns and print assets
- Manage ADR sessions, VO narration and tags
- Manage International requests for Reels, Cut-Downs and Adaptations
- Organize assets for rotations meetings, creative/strategy reviews and Chairman’s meeting
- Prep Rotations Documents (summarize research, demos, performance, copy, moments in spots in-rotation and on-deck)
- Manage and Track Clearances
- MPA, Guild, Network, On-line, Platform, etc. Ensure compliance for appropriate placement
- Decode, track and enforce AD/PUB Guidelines
- Manage and communicate compliance around credits, triggers, likeness approvals, consultation
- Manage Music Licensing: Request cue sheets, liaise with MCL for cost estimates, flag expensive cues and help manage negotiation, custom cues or swaps.
- Provide terms of use for cues and manage contract (CRQ) by confirming each cue against cue sheet and signing off for each cue. (approx. 60 cues per trailer on a rolling basis.
- Manage digital specs, deliverables and deadlines when team handles digital creative
- Produce Special Shoots and Manage On-Set Request shoot material where necessary
- Ready materials for testing, communicate detail and deadlines to Research
- Manage and track creative feedback for print and AV and disseminate notes to agencies for revisions as needed
- Oversee the creation of a VOD package from existing primary campaign assets with oversight and final approval coming from SVP
- Responsible for coordinating and distributing creative materials/messaging to other departments within marketing
- Manage all pitch information related to campaigns for film titles, including strategy decks, scripts, promotional partnership material.
- Liaise with international team to ensure materials are adapted for/new assets are made for UK/international.
- Manage production of international sales markets sizzle reels and print asset in conjunction with sales & strategy teams.
Qualifications and Skills
- Minimum of 3-5 years’ experience in creative advertising. Film enthusiast preferred.
- Creative and agile with a positive attitude.
- Ability to work in a fast-paced environment.
- Excellent written, verbal and interpersonal communication skills.
- Exceptional time management skills.
Nice to Haves
- Experience managing a global brand.
- Experience managing a marketing budget.
- Experience with design (Adobe Creative Suite, web development).
- Previous experience working for a digital/interactive agency or entertainment studio is preferred.
About the Company
Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world. The Company’s film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.
Business Unit Overview
Motion Picture Group
Lionsgate’s motion picture business is a consistent box office market share leader with films that have grossed more than $10 billion worldwide over the past six years. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is built to enhance consumer enjoyment of the theatrical experience but also has the flexibility to utilize a broad range of alternative release strategies as the opportunities to monetize films continue to expand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monster’s Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 Academy Award® nominations and 32 Oscar® wins.
In addition to its mainstream commercial releases, Lionsgate’s Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader in award-winning prestige movies, Pantelion Films, the U.S. market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.
Lionsgate’s motion picture business is a consistent box office market share leader with films that have grossed more than $10 billion worldwide over the past six years. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is built to enhance consumer enjoyment of the theatrical experience but also has the flexibility to utilize a broad range of alternative release strategies as the opportunities to monetize films continue to expand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monster’s Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 Academy Award® nominations and 32 Oscar® wins.
In addition to its mainstream commercial releases, Lionsgate’s Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader in award-winning prestige movies, Pantelion Films, the U.S. market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.
Our Benefits
- Full Coverage – Medical, Vision, and Dental
- Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
- 401(k) company matching
- Tuition Reimbursement (up to graduate degree)
EEO Statement
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
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