INRY is an Elite ServiceNow partner and one of America's fastest-growing companies (recognized in INC 5000, Financial Times). We drove success at over 200 customers like General Mills, Dollar General, Western Union, Sallie Mae, SCL Health, and more. Our success is built on delivering customer value and high operational excellence.

We are looking for a Content Marketing leader who could bring INRY strategy to life through a blended role of strategy, communications & marketing.

Job Responsibilities -

• Strategist (in the copywriter skills):

Understand and document the company strategy

• • Simplify and crystalize the strategy into content that is repeatable, scalable, and easy to remember
  • Capture what we do, why we do what we do and how we are different in content that is more consistent and easier to follow.
  • Create messages by channel: Identify the audiences, channels, Customers, Partners (ServiceNow), and team

• Direct / Lead content creation

• • Marketing messages:

• Draft and review outlines of all marketing content to align with the strategy
• Enforce alignment of all content to strategy
• Conduct market research

• • Project success stories
    • Work with the solution design team and the delivery team to review projects in progress and understand the delivered outcomes.
    • Craft the core message of success stories to align with the strategy and our market position
    • Conduct Market research to identify target audiences and key market dynamics to develop a content marketing strategy that drives inbound leads, builds awareness of our solutions, and continues to position us as a leader in our market.
    
    

• Marketing - Develop a communication plan and an editorial Calendar for all the marketing content and strictly adhere to it

• Educate INRY team - Across marketing, solution design, sales, delivery, and HR teams to ensure consistency of message internally and externally

• Analyze, refine and update - Reviewing analytics data and trends in CRM and PSA to determine where we are excelling in our marketing efforts and where improvements can be made

Job Requirements

• 5-8 years of relevant experience with a background in any one of the below:

• • Marketing Strategy
  • Marketing Execution
  • Content creation / Copy editing

• Ability to work independently
• Ability to pull in the right resources (internal or external) to do different pieces of the work and collaborate with the other teams
• Willingness and ability to work in complex, globally distributed, and diverse environments
• Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
• Proficient with CRM and marketing automation tools such as HubSpot