Summary:

This position is responsible for developing and implementing the digital media strategy for Aramark Uniform Services including B2B and B2C segments. The role will be responsible for digital acquisitions beginning with targeting, to lead generation, through conversion and ROAS. The Digital Media Manager will collaborate with multi-functional groups to ensure objectives are met. This position will report to the Vice President, Digital and Business Development.

Key Responsibilities:

• Drives digital demand generation, acquisition, conversion, and retention.
• Manage lead lifecycle with the goal of improving conversion and shopping cart value.
• Leads media optimization throughout paid and search strategies and tactics.
• Review and analyze user experience data to inform customer journey enhancements, review program performance and make adjustments to enable growth.
• Contributes to roadmap of site enhancements.
• Creation & maintenance of tools and training related to digital media.
• Develops email marketing campaigns
• Working knowledge of Search Engine Optimization (SEO) performance
• Manages search Engine Marketing (SEM) performance – paid, social, display, retargeting, etc.
• Collaborates with 3rd party vendors.-
• Implements targeted promotion strategies to segmented customer groups.
• Track and manage initiatives to allocated budget and calendar.
• Develop and manage performance reporting.

Competencies:

• Thinks Strategically – Focuses on the future and creates direction
• Raises the Bar – Take smart risks and sets high expectations
• Knows the Business – Has strong business judgment, prioritizes, and is decisive
• Simplifies the Agenda – Takes an enterprise view and helps others connect the dots
• Influences with Impact – Influences through action, and communicates effectively
• Manages Courageously – Embraces change and manages conflict
• Leverages Diversity - Promotes inclusion and leverages differences
• Develops Others - Develops capabilities and inspires commitment
• Drives for Results – Focuses on the end result and does the right thing
• Takes Action – Plays offense and moves with speed
• Works with Others – Plays as a team and achieves excellence together

Qualifications:

• Bachelor’s degree in a business-related field. Concentration in Marketing and/or digital media management preferred.
• Digitally Savvy – Brings solid Digital Marketing background and capabilities.
• Minimum of 5 years of experience developing & implementing a successful digital strategies in both the business to business and consumer product and service industries.
• Experience working with 3rd Party Agencies.
• Strong understanding of key Digital Marketing principles & activities (i.e. SEO/SEM, Acquisition, Conversion, Marketing Communication, Brand Message, etc.).
• Excellent Project Management and Customer Facing skills with proven experience directing change.
• Strong communication skills will include: oral communication, presentation and influencing, as well as the ability to communicate with all levels in and out of the organization.
• Strong understanding of mobile, tablet and desktop functionality (UI/UX)
• Experience with agile development is preferred
• Working knowledge of digital tech (CMS / DAM / etc.)

Aramark does not offer current or future sponsorships or visas for this opportunity.

Benefits: Aramark offers a wide array of comprehensive benefit programs and services including medical, dental, vision, short and long-term disability, basic life insurance, and paid parental leave. Employees are able to enroll in the company’s 401k plan. Employees are eligible for 120 hours of vacation, 16 hours of floating holidays, and paid sick time every year. Employees will also receive 9 paid holidays throughout the calendar year.

Compensation: The salary rate for this position ranges from $85K to $95K, depending on circumstances including an applicant’s skills and qualifications, certain degrees and certifications, prior job experience, market data, and other relevant factors.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)