Digital Content Strategist Job at SoCalGas
Join SoCalGas today and share in our mission to build the cleanest, safest, and most innovative energy company in America!
Position Summary / Primary Purpose:
Serves as a member of the SoCalGas web design team to help shape the future of sustainable energy. Creates and develops content for socalgas.com and My Account websites, and other digital initiatives. Responsible for the creation and maintenance of content residing on the websites and micro-sites, as well as maintaining the site and ensuring site accuracy. Responsible for creating email, marketing, and SMS/text campaigns to promote products or services. Determines target audience, devises campaign, and launches email campaign to generate leads for the business.
Job Duties and Responsibilities:
SoCalGas offers a comprehensive, flexible benefits program to help support employees both personally and professionally. These benefits include, but are not limited to:
Please Note :
apexdining.ca is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, apexdining.ca provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.
Position Summary / Primary Purpose:
Serves as a member of the SoCalGas web design team to help shape the future of sustainable energy. Creates and develops content for socalgas.com and My Account websites, and other digital initiatives. Responsible for the creation and maintenance of content residing on the websites and micro-sites, as well as maintaining the site and ensuring site accuracy. Responsible for creating email, marketing, and SMS/text campaigns to promote products or services. Determines target audience, devises campaign, and launches email campaign to generate leads for the business.
Job Duties and Responsibilities:
- Understands the company business and brand strategies and leverages that knowledge to manage content of digital websites and emails to maintain consistency, style, and accuracy.
- Serves as the primary point of contact for incorporating content and collateral from other departments into the websites.
- Leverages existing marketing collateral to create web-ready alternatives for online and institutional use.
- Creates email marketing and SMS/text campaigns to promote products or services.
- Ensures email marketing messages are conveyed clearly, delivered properly, and sent using proper forms and templates.
- Proofreads emails for clarity, grammar, and spelling and develops a personalization strategy.
- Modifies digital standards and guidelines, as needed.
- Creates a database of emails for lead generation and purges non-deliverable email addresses and opt-outs.
- Tracks and analyzes direct and interactive marketing campaigns and uses statistical analysis and reports to create campaigns.
- Provides periodic on-call support to update the website during emergency situations.
- Performs other duties as assigned (no more than 5% of duties).
- Bachelor's Degree in Technical Writing, Communications, Marketing, and other related field or equivalent experience is required.
- 7 years of related work experience is required.
- Experience working collaboratively across all disciplines including User Experience (UX), Project Management, Development, Analytics, Search Engine Optimization (SEO) and Creative is preferred.
- Experience with corporate environments/cultures with numerous stakeholders is preferred.
- Able to develop a content strategy based on requirements and sources.
- Ability to work collaboratively across all disciplines including User Experience (UX), Project Management, Development, Analytics, Search Engine Optimization (SEO) and Creative.
- In depth understanding of User Experience and Information Architecture.
- Ability to quickly understand business and technical requirements.
- An aptitude for analytics with the ability to uncover key insights regarding the brand’s goals and how they translate to overall brand and messaging strategy.
- A strategic planner and designer who understands what it takes to build and support a long-term goal for content.
- Strong written and oral communication skills and with an ability and ability to present to stakeholders with confidence.
- Demonstrate leadership ability.
- Must be a team player able to work under multiple deadlines while maintaining excellent communication and attention to detail.
- Experience with corporate environments/cultures with numerous stakeholders.
- Knowledge of Web Content Accessibility Guidelines 2.0 (WCAG 2.0) and AA level of conformance is desired.
SoCalGas offers a comprehensive, flexible benefits program to help support employees both personally and professionally. These benefits include, but are not limited to:
- Competitive wages
- Medical, dental and vision packages
- 401K company match
- Pension Plan
- Tuition / education reimbursement
- We also offer tools and resources through SoCalGas University, our career development center.
- Blended: Work a mix of onsite and remote each week, typically 2-3 days onsite per week.
Please Note :
apexdining.ca is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, apexdining.ca provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.