About the Role:

Delivers value by enabling informed ecommerce and digital marketing campaign decisions through the effective tracking, measurement, analysis, and actionable recommendations of consumer behavior within Johnson Outdoors’ brand websites and traffic-driving channels. Acts as a key member of the Marketing Services Team. Partners with business managers in all four Johnson Outdoors’ business units.

What you will be doing:

• Effectively measures, analyzes, and quantifies ecommerce and digital marketing campaign data from multiple sources to enable informed marketing decisions.
  • Sets up reporting to track KPIs and diagnostic metrics from brand websites, marketing channel campaigns (search, social, display, email, etc.), site surveys, product reviews, etc.
  • Works with supervisor to measure and analyze against benchmarks and trends
  • Shares results and actionable recommendations with key business partners
• Manages analytic requirements to identify and measure key opportunities to improve end-to-end user funnels and the online shopping experience.
• Develops scalable, flexible reporting and dashboards, which internal clients are able to utilize.
• Collaborates with external partners and the Marketing Services team on evaluating site usability and providing actionable recommendations to improve performance.
• Manages implementation of ecommerce site testing plan including usability, multi-variate testing, etc.
• Owns site tagging strategy, guidelines, governance, and implementation management; collaborates with IT on cookie consent management.
• Instrumental role in conversion to Google Analytics 4.
• Maintains and optimizes Google Analytics and other marketing technology to help stakeholders understand consumer behavior on brand sites
• Creates and updates first-party audiences in relevant media platforms for digital media agency to utilize
• Monitors projects to meet analytics deadlines and data quality standards.
• Acts as a team player in partnering within Marketing Services and other departments and demonstrate the ability to influence without direct reporting accountability.
• Performs other duties as assigned.

What you need to succeed:

Education & Experience Requirements:

• Bachelor degree in marketing, business analytics, mathematics, data science, or equivalent.
• Typically requires a minimum of 2 years of experience in digital and/or eCommerce analytics.

Knowledge & Background Requirements:

• Strong analytical, quantitative, problem-solving, and critical thinking skills.
• Possesses a solid understanding of web site performance drivers and the ability to use data to drive conversion.
• Experience synthesizing response data and making sound, actionable recommendations.
• Strong working knowledge of online marketing channels such as SEO, paid search, email, social and display.
• Expert-level experience in Google Analytics, Google Data Studio or Tableau/PowerBI, Google Tag Manager, and Microsoft Office Suite required.
• Extensive knowledge of Microsoft Excel and the ability to synthesize and analyze large sets of data to yield actionable findings.
• Highly organized, detail-oriented and able to prioritize effectively.
• Excellent interpersonal and written and verbal communication skills and ability to interact with all levels of business professionals.
• Passion for outdoor adventure is a plus!

A few pointers about our culture:

• Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted equipment that gets people out in the great outdoors.
• We are laser-focused on our consumers, and passionate about providing superior solutions flexible to meet any event’s needs or mission requirements.
• We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
• We value team members who are willing to wear many hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask help, to assist others and work together.

What you will receive:

• Share in the company’s success with competitive base salary with additional earning potential through participation in the annual discretionary cash profit sharing program, eligibility for annual pay increases, and employee stock purchase plans.
• Find work/life balance with generous Paid Time Off and holiday benefits, a full benefits package, and broad range of employee support and fitness and wellness plans.
• Further your career with performance development and training opportunities, including our tuition assistance program.
• Have fun at work, enjoying a collaborative and casual work environment, participating in fun company events, and taking advantage of great employee discounts on all our outdoor recreational products.
• Plan for your future with our 401(k) with company match and deferred retirement contributions, Sons & Daughters Scholarship program, college savings program, life and LTD insurance, employee stock purchase plan, and more.