Digital Media Analyst & Insights (5+ Years Agency Experience a Must)

A well-known specialty media agency in youth and family focused consumer products seeks a dynamic Digital Media Analyst to join our New Jersey HQ to analyze, organize and optimize advertising campaigns across our exciting and growing roster of national and global partners.

We are currently seeking a seasoned Digital Analyst to join our media team where you will set up campaigns and analyze, optimize, and build performance reports in our media department. The right candidate will be proficient in setting up digital first campaigns across all relevant kid and mom platforms, with emphasis in YouTube, TikTok, In-App, Gaming, CTV, Paid Social, PPC, SEM, Pinterest, and relevant and emerging environments. You will work alongside our talented performance team to pull and analyze campaign data across key digital platforms, with an emphasis on YouTube. You will uncover and discover audience insights, devise data driven tests, and optimize and report to clients in weekly and bi-weekly campaign performance reports.

This is an opportunity for a motivated, analytical individual to help drive innovation and thought leadership throughout a vibrant and dynamic organization. Campaigns are both US and global.

Main Duties and Responsibilities for Digital Media Analyst & Insights

· Set up and maintain campaigns, including tracking, data collection and client reporting across a multitude of crisscrossing consumer facing accounts.

· Prepare presentation slides, analytic reports and other visualizations.

· Monitor and Update reporting, using Datorama, enabling agency team and clients to view campaign performance, key performance trends, and pacing.

· Develop actionable insights beyond standard reporting to drive strategic marketing and campaign direction.

· Provide campaign analysis insights that will drive business results and inform strategic planning and optimization.

· Ensure data integrity by leveraging media analytics reporting suites.

· Uncover actionable audience insights, ad creative, platforms, etc.

· Manage multiple ongoing campaigns and deadlines

Skills & Qualifications for Digital Media Analyst & Insights

· Bachelor’s Degree

· 5+ years of relevant media ad agency experience (Kid and Mom experience helpful)

· Knowledge of digital analytics and reporting

· Intimate knowledge of web analytics tools (i.e. Google Analytics)

· Deep understanding and familiarity with setting up and reporting on YouTube

· Familiarity on other digital media platforms (FB/IG; Twitter, TikTok, Roblox, etc.)

· Experience with conversion tracking and analytics platforms

· Proficient in Microsoft Excel and PPT

· Flexibility and eagerness to identify, learn, and use new and emerging technologies

Knowledge Required
Strong analytical skills required, including ability to analyze raw data, identify trend drivers, draw conclusions, and summarize actionable recommendations and their forecasted outcomes.

Strong organizational skills with ability to aggregate information and data from multiple sources

Excellent verbal and written communication skills, with ability to take ownership, convey and package technical findings. Strong Excel and PowerPoint skills. Position is client facing.

If you want to work and grow in an intimate, entrepreneurial agency, in a supportive and collaborative team environment, and you want to leverage your learnings and express your thinking, this position is for you. You live in New Jersey and you are the best in class. If you have what it takes to join our superstar team, send your resume, direct email, position title, and cover note telling us why you’re the one. Full time or contracted position. Available immediately.

About The Company
BPMS is a globally recognized, cross-screen media planning and buying agency, a market leader in North America, specializing in reaching and engaging kids, moms and families through relevant cross platform campaigns. Located in downtown Summit, New Jersey. Visit www.bpmsagency.com

BPMS is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Job Types: Full-time, Contract

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off
• Referral program
• Retirement plan

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus pay

COVID-19 considerations:
All employees are vaccinated or boosted. Office is cleaned weekly by professional cleaners and disinfected.

Ability to commute/relocate:

• Summit, NJ 07901: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How many years of media agency experience do you have?

Education:

• Bachelor's (Preferred)

Experience:

• Media Analytics: 5 years (Required)

Work Location: Hybrid remote in Summit, NJ 07901

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