**NOTE: This hiring round is now closed. If you would like to be considered on a project basis, or for future roles, please feel free to submit your samples.**

B2B Content Writer, Pointed Copywriting

• Location: Anywhere you want!
• Type: Part-time, remote
• Experience: Mid to Advanced Level
• Compensation: $1000/month for 4 articles

What makes us different

An obsession with quality

At Pointed, we specialize in writing branded B2B tech content that makes complex topics fun to read.

Unlike content mills or high-volume agencies, we never use automation, AI writers or 'churn and burn' hiring processes as part of our content creation process. We work with an exclusive roster of clients and team members so we can maintain a focus on quality.

We've worked with some of the best and brightest SaaS and B2B brands across industries, including HR, real estate, health tech, ed tech and more. Our content has been featured in The Guardian, Hubspot, and Technology Networks among many other publications.

Experience with best-of-breed SaaS

Our experience working on a deep level with a variety of best-in-category B2B SaaS brands gives us valuable breadth of perspective when adapting a brand's content execution to fit its marketing strategy. We don't tell brands how to grow, we just help them do it.

Woman-owned

We are proudly woman-owned and operated.

Why is this role important?

At Pointed, our B2B writers are our most important hire.

We are looking for writers we can trust to deliver content that delivers real answers to readers while reflecting each brand's value story.

In this role, you'll be expected to write primarily long-form content, as well as other formats, using the highest B2B content writing standards.

The writers who do best on our team tend to have a fun and engaging natural voice and a knack for communicating nuanced industry insights, without boring the reader.

What are our expectations?

Our clients expect high-quality content delivered on time, and so do we.

Everyone on the team is expected to:

• Learn the client's voice, tone, and style conventions
• Understand your reader
• Use credible sources
• Use voice of customer (VOC) data to make content more relevant
• Self-edit effectively
• Have fun

Content can get tough, you need to have ways of protecting your productivity. If you need an extension, let us know asap at least a day in advance so we can communicate with the client.

What tools do we use?

• Google docs - We use Google docs to submit assets and access version history to review the edits made to each piece and discuss changes, feedback and progress areas during our monthly 1:1 content syncs.

• Asana - To track assignments, swap notes on specific pieces, and keep projects on track.

• Airtable - Our Messaging Libraries are home to the brand Style Guide, VOC resources, live assets, etc. — they also come packed with stats, quotes, and other data points you can pull straight into your outlines.
  

• Zoom - For our monthly 1:1s to transfer knowledge about client-side changes in strategy, product, and messaging, share ideas and coach writers on craft. We also have a monthly team drop-in where we just hang out and chat.

How to apply

We'd love to see your work. Fill out our quick questionnaire with live links to your top 3 B2B samples (please note that we will not dig through portfolios).

We're looking for samples that demonstrate:

• A clear understanding of high-quality vs. low-quality sources, including credible source links to substantiate any claims made in your writing.
• A respect for substance, including actionable, non-generic advice readers can immediately apply
• A casual yet intelligent tone of voice that will appeal to millennial B2B buyers

Outcomes

• Write high-quality content readers and clients love
• Submit content/copy that takes no more than 1 hour to edit
• Never miss a deadline

Responsibilities

• Research like a reporter, pinpointing the most relevant trends and giving proper accreditation to credible sources
• Write content that cuts through the noise to clearly and directly support the one main message of each piece
• Self-edit to ensure voice, grammar and style are always on point
• Be an advocate for the reader—always address their real-life fears and motivations

The perks

Nothing against office workers but at Pointed, we flatly reject the punch-clock promise. Here are some of the unconventional benefits you'll get when you work with us:

• Set your own schedule. Our writers have worked from the beaches of Thailand to the streets of Venice, or the kitchen table in their Missouri two-story. No matter when or where you “clock in”, we want you to be able work from a place of inspiration (not burnout) and are ready to help make that happen.

• No bull, no bureaucracy. “Because I said so” is never a reason. We openly share our edits and version history and will help you become the best writer you can be through direct, open feedback most people are too scared, busy, or lazy to deliver.
  

• Supportive team. Yes, we're virtual. But we're also a team. We'll teach you everything we've learned from years of working for multi-million-dollar startups and Fortune 10 brands. Or if you just want to hang, you can pop into our monthly, zero-agenda team drop-in.

• Make a difference. We don't work with just-in-it-for-the-buyout brands. Our clients actually care about how their services and products impact the world. We will never ask you to write for a brand that has questionable ethics (sorry, digital casinos and credit card companies).

Contract includes

• Rolling retainer worth $12K per year for four pieces per month (1,500-2,000 words each)
• Bonus system for quality work
• Messaging Library with pre-sourced stats, data, and messaging gems
• Editorial assistant to support with research and outlining
• 1 x one-on-one content sync per month
• Monthly team drop-ins

Please do not apply if

• You're really not that into B2B. If you hate research or just want to write a travel blog, you won't enjoy this work.
• You're not 110% comfortable writing about complex topics in conversational US and UK English. We know there are great writers all over the world, but if you aren't an ace with US and UK English, this may be a waste of your time and energy.

Equality matters

We're committed to hiring people who add value to our team through different experiences and perspectives. Bottom line: equality matters.

And inclusion matters, too.

It's crucial that every member of the team feels comfortable enough to show up and be themselves. We stand in solidarity with people of color, people with disabilities, members of the LGBTQ community and all marginalized people. And we believe any brand that doesn't is simply missing the mark.

If you're a member of an underrepresented community and you know you'd be perfect for this role,

We're committed to hiring people who add value to our team through different experiences and perspectives. Bottom line: equality matters.

And inclusion matters, too.

It's crucial that every member of the team feels comfortable enough to show up and be themselves. As one of the first conscious copywriting agencies, we stand in solidarity with people of color, people with disabilities, members of the LGBTQ community and all minority groups. And we believe any brand that doesn't is missing the mark.

If you're a member of an underrepresented community and you know you'd be perfect for this role, please reach out!