Web and Digital Marketing Manager

We are seeking a Web and Digital Marketing leader with a strong website management and digital marketing background to drive DZS’s web presence. You will manage implementing the brand and help drive demand generation through the DZS website. The position will report directly to the Chief Marketing Officer of the company.

The ideal candidate not only has extensive knowledge and experience of core web site management and digital marketing—including web metrics, SEO, A/B testing, heatmap analytics, usability, AI chat bots, user experience, content strategy, web design, and site maintenance—but also understands new use cases, applications, and abilities for web marketing and web sites. This person will be a leader in understanding the applicability of emerging web technologies and will introduce new ideas that keep DZS’s web properties on the cutting edge of web and digital marketing and ahead of the competition.

DZS (NSDQ DZSI) is transforming today’s service provider into tomorrow’s experience provider by enabling the ultimate subscriber experience. Service providers around the world select DZS cloud software and access, subscriber, mobile and optical edge networking platforms to deliver superior fixed and wireless broadband performance with the best subscriber experience available in the industry.

Our solutions give both the service provider and subscriber more control over their services through open, cloud-software and software-defined networks that simplify operations and automate deployment of new high-value services. Service providers gain unprecedented end-to-end visibility of their multi-vendor networks and leverage data analytics capabilities to dramatically improve the subscriber’s quality of experience and ARPU.

In the Metaverse-era, DZS enables low latency, symmetrical and non-blocking multi-gigabit networks at-home and on-the-go with immersive experiences that include enhanced 8K video streaming, AI-based IoT companions, and extended reality (XR)-enabled e-learning, remote work, gaming, telehealth and more.

Come help us achieve our next pinnacle in our growth plan!

Successful Candidates Responsibilities:

• Website and Digital strategy leader for ongoing website development, project management, and digital marketing roadmap. You will partner with stakeholders across the organization to develop and execute the strategic roadmap for global web properties.
• Developing the UX and UI of the DZS website to ensure easier conversion, content navigation, scalability for personalization and A/B testing, and effective online buyer journeys.
• Ensure the DZS brand is amplified consistently through dzsi.com and any DZS owned online digital properties.
• Constantly manage and improve website and digital marketing key performance indicators (KPIs).
• Document the online strategy for DZS, including dzsi.com and the DZS partner portal, leverage new technologies to augment interaction, create intuitive navigation and user journeys for our visitors and target market.
• Manage the content and structure updates to the web site, optimizing for organic search
• Manage and improve website demand generation to increase funnel and pipeline activity.
• Work with IT, outside agencies and contractors to build and maintain the web infrastructure.
• Manage the DZS’ domain name strategy and existing domain name portfolio.
• Direct and implement the localization of DZS’ web properties into new languages.
• Work with the campaign team to generate leads through dzsi.com.
• Remain in tune with and take advantage of emerging trends and platforms within Marketing (e.g., eBooks, interactive content, social media, video, blogs, forums, infographics, etc.)
• Partner closely with the other functions within Marketing (PR, Events, Field, Product, Operations, etc.) to deliver valuable content and effective design as a service organization to these groups.

Qualifications/Necessary Skills:

• 7+ years of IT industry Marketing experience, ideally in the cloud software, networking, IT or network infrastructure industry
• Proven track record of managing all aspects of an effective Web presence for a high-tech and fast-pace company
• Extensive knowledge of the technical aspects of managing a website, analytics, UX, technical and content SEO, domain management, platform tools, and budgeting
• Strong experience with Google Analytics, Google Tag Manager, Google Optimize, Google Data Studio
• Track record working effectively with Marketing Ops, Product Marketing, Field Marketing, PR, Sales, Customer Support and external agencies
• Understanding of the IT systems and marketing technology stack that underpin marketing systems (Web content management, attribution, lead nurturing/scoring, etc.)
• Global experience with implementing multilingual websites (Korean, Japanese, German,..)
• Search Engine Optimization (SEO) experience
• Exceptional attention to detail
• Team player with strong cross-functional collaboration
• Outstanding written and verbal presentation skills
• Working knowledge and experience with HTML5, CSS, JavaScript
• Regex (with Google Tag Manager or page redirection filtering)
• Pantheon, WPEngine or Acquia hosting services/infrastructure
• Analytics tools such as CrazyEgg, Hotjar, ahrefs
• WordPress, Elementor, YoastSEO
• A/B Testing tools such as Google Optimize, CrazyEgg, others

Education:

Bachelor’s degree required with formal education in web design or web development (or equivalent experience). MBA or advanced degree a plus.

Why Join DZS?

DZS (Nasdaq:DZSI) is headquartered in Plano, Texas and is a global leader in access and optical edge infrastructure and cloud edge software solutions that support the once-in-a-lifetime broadband upgrade cycle. Driven by megatrends like the Metaverse, high-definition video, gaming, AI and the unprecedented demand for fiber connectivity, DZS enables Service Providers around the world to deliver the ultimate subscriber experience while future-proofing their networks. Today, DZS serves more than 700 service providers with solutions connecting tens of millions of homes and businesses in over 100 countries.

Our platforms and software portfolio fueled DZS for a transformational 2022, and we are committed to the relentless pursuit of expanding our business in 2023. As an instrumental member of the DZS team, you will be encouraged to achieve the extraordinary and continuously challenge traditional ways of doing things. Our leadership team is dedicated and focused on People, Innovation, Growth and Operational Excellence. We are always looking for top talent to join our team! Is that you?

What happens once you apply? Your resume will be reviewed against the requirements listed and if a match is made, a member of our team will reach out to you directly. Hiring top talent is our top priority and we are thrilled that you chose us.

The health and safety and well-being of our employees is our priority. Successful applicants are requested to self-certify vaccination status prior to employment. Compliance with government and customers’ requirements regarding vaccination may preclude unvaccinated applicants from employment for a particular job.

DZS team members enjoy a comprehensive benefits package including medical, dental, vision, and life insurance; company-matching 401k contributions; flexible spending accounts; paid vacation, holiday, and volunteer time; an employee assistance program; and continuing professional development

DZS is committed to a diverse and inclusive workplace. DZS is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please let us know during your application process.