Use your proven vision, leadership and strategic direction for Self-Help’s communications and marketing team to help make a difference. Our mission is to create and protect ownership and economic opportunity for all, especially people of color, women, rural residents and low-wealth families and communities. This position is located in Durham, North Carolina and is eligible for Self- Help’s hybrid work arrangement of two days per week of working off-site.

Job Description

The Vice President (VP) reports to the Executive Vice President and supervises three directors and a high performing national team that provides the full range of communication services, including, but not limited to, brand development and management, public and media relations, internal communications, digital/online initiatives, traditional print projects, sales promotions and collateral, social media, corporate website and intranet, content creation, copywriting, and special events.

Essential Responsibilities:

• Provide strategic counsel to senior leadership, business teams and key stakeholders across the organization
• Lead the continuous development of Self-Help’s brand and voice to build awareness, uniqueness, relevance and reputation among target consumers
• Deliver campaigns and public relations strategies that drive results for individual business lines
• Evaluate Self-Help’s online marketing performance and create an excellent web and social media presence
• Lead organization-wide and line of service-specific online and offline channel campaigns to support business goals and objectives
• Develop and deploy a comprehensive crisis communications plan and manage crises as they arise
• Remain current on laws and regulations that affect marketing, ensuring marketing pieces, disclosures, and web site are technically and legally compliant
• Establish and monitor the annual marketing budget to maximize cost-effective operations, programs, etc.

Credentials, Experience and Skills:

• BA/BS or equivalent experience in Marketing, Communications, Public Relations, Economics, Business or related
• 8+ years of additional experience in marketing, public relations and program leadership with a proven track record of success in managing a range of marketing and communications functions such as brand management, customer marketing, digital marketing, creative services, public relations and engagement
• 5+ years of successful experience leading high-performance, cross-functional teams, with responsibility for direct reports in the last three
• Hands on experience with CRM and SEO tools like Google Analytics, Salesforce,

Compensation:

Competitive nonprofit compensation, based on experience

Benefits:

• Medical, dental & vision insurance, with 80% to 100% of premiums paid by Self-Help
• 401k match - $1 for $1 on first 6% that employee contributes, plus an additional 3% company contribution
• Paid time off and paid parental leave of up to 12 weeks
• Self-Help paid life insurance of $50,000
• Tuition Reimbursement

About Us:

Self-Help Credit Union was chartered in 1983 to build a network of branches that partner with working families and communities often underserved by the financial marketplace. With over $1.6 billion in assets and serving more than 92,500 members in 32 branches - six in Florida, 22 in North Carolina, three in South Carolina, and one in Virginia - Self-Help Credit Union is one of the fastest-growing community development financial institutions in the country. It is part of the Self-Help family of non-profit organizations whose collective mission is to create and protect ownership and economic opportunity for all. For over 41 years, the national Center for Community Self-Help and its affiliates have provided more than $11 billion in financing to help over 198,000 people buy homes, start and grow businesses, and build wealth. For more information, please visit www.self-help.org.

Self-Help is committed to providing equal employment opportunities to all persons, regardless of race, religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression (including transgender status), age, sexual orientation, military and veteran status, class or family status.

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