Vice President, Lead Generation Strategy Job at Kinesso
General information
Agency: Matterkind
Job Function: New Business
Location: New York, United States
Job Ref#: 14685
Description & Requirements
Position Summary
Lead the strategy and execution of the Qualified Lead Generation solution for Matterkind’s Outcome Navigator. This includes but is not limited to strategy development, programs/campaign development, platform/tech requirements and integration, go to market, measurement solutions, and management and ongoing optimizations to grow the current client portfolio, and scale revenue and profit for both MTK and the client.
Key Responsibilities
- Develop Lead Generation opportunities for advertisers (based on what defined marketing tools advertiser uses CRM, ESP, and call centers, etc.)
- Leads all pricing models/frameworks, profitability for solution.
- Owns lead generation marketing automation and integration process
- Develop the marketing technologies for a new lead generation solution,
- Define and integrate processes and systems within appropriate Matterkind teams.
- Including database management, segmentation, analytics, verification, data cleansing, etc.
- Manage and train appropriate teams on functions of new solution.
- The new lead generation/demand generation technology will provide the ability encompass all types of campaigns as well as additional sources of traffic:
- Inbound call (cost per call) *TBD
- inbound traffic to website (cost per click)
- outbound marketing programs (cost per appointment, cost per action, cost per email record, cost per lead, etc.)
- database and email marketing,
- persona-based nurture programs,
- account-based marketing.
- Develop and train account management team of on new solutions specialized by type of campaign to optimize appropriately.
- Identify new optimization tests and growth opportunities and areas for additional investments and media spend for advertiser.
- Monitor and analyze performance against lead and other marketing goals and over past performance.
- Continually make and implement recommendations for optimization and ongoing growth.
- Expand lead gen sources of traffic to drive performance through a results-driven experimental approach, both in existing channels and by experimenting with new channels as well as techniques.
- Communicate with all defined teams on an ongoing basis regarding lead generation performance results, current initiatives, and course corrections being taken.
- Assist business development team on potential ‘pre-sale’ regarding Lead Generation campaign strategy and plans, outlining key offers and channels.
- Deliver repeatable, sustainable, and predictable lead generation revenue in key regions via digital marketing and marketing automation.
- Scaling active campaigns efforts through defined media channels from advertiser’s responses and campaigns results
- Liaison with internal marketing team on launch plans, collateral, selling story, value proposition, conferences/events to drive awareness.
- Liaison with KSO Marketplace team on publisher expansion/development
- Build and develop the organization to be a world-class “Lead Generation” team.
- Establish KPIs for all lead generation marketing programs to deliver improved ROI performance
Desired Skills & Experience
- Experience working in digital marketing, with heavy emphasis in lead generation and outcome-based marketing
- Experience working in a lead generation agency, client who performs all aspects of lead generation as part of marketing mix, or digital agency a must
- In-depth understanding of the digital advertising, programmatic and addressable landscapes through a media planning lens
- Deep understanding of lead generation and one-to-one/direct response marketing landscape including key players, vendors, technologies, and operational processes
- consumer data, audience segmentation and analytics, with a data-driven approach that will identify personal, technical and tactical factors that will motivate users to engage with our clients
- Proven ability to collaborate with a team of digital professionals and team leads from other departments
- Strong communication skills with an ability to effectively convey technical concepts to those in non-technical roles
- Ability to manage and prioritize multiple projects and tasks simultaneously
- Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word
Better Together
We embrace diversity and our responsibility to maintain an inclusive environment is core to our culture and values – truth, togetherness, and trailblazing. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together.
We embrace people that come from all backgrounds and work in different ways, and as we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to Kinesso, but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. You may be just the right candidate for this or other roles across Kinesso.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive unlimited time off days and company-wide Wellness Weeks and Kind Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The pay range for this position is $175,000 to $230,000. Where an employee or prospective employee is paid within this range will depend on, among other factors; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Minimum Salary 175,000
Maximum Salary 230,000
Employment Transparency
It is the policy of Kinesso, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Kinesso, please email accommodation@mbww.com.
About Us
At Kinesso, we believe in the power of connection – connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind’s approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.
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