North American Properties believes that it all comes down to connections—people to each other; cities to their souls; partners to opportunities; and individuals to experiences that move them.
We believe that by fulfilling people’s desire for connectedness, we’re creating happier places and experiences that in turn become more successful environments, more vibrant communities and ultimately, a better world. Since 1954, we’ve balanced a well-capitalized approach and a keen focus on successful execution with a willingness to question conventional wisdom, reimagining and expanding the possibilities for more than $7 billion of assets across the US.
Whether developing multifamily, mixed-use, office, student housing, hotel or retail environments, we’re driven to deliver more valuable, meaningful real estate that transforms, inspires, delights and succeeds by connecting us all with what matters most.
Overview of Job Description
Colony Square is seeking a highly motivated, innovative, and energetic individual to manage all social media platforms and digital content.
Duties and Responsibilities
In order to perform daily duties and responsibilities, the Social Media Coordinator - Colony Square must:

• Create a social media and digital strategy
• Develop and implement a social media and digital marketing plan(s)
• Social networks are not just limited to Facebook, Instagram, Twitter and YouTube

• Brand storytelling and execution
• Execute social media and digital marketing plan(s) and day-to-day initiatives

• Visual Design and Digital Strategies
• Ensure selection of graphics, imagery, and multi-media is compelling and that it educates, entertains, and aligns with brand standards and compliments overall marketing plan(s)

• Engaging content strategy
• Create and publish of relevant, original, high-quality content and carefully tailor content to each medium(s) utilized
• Oversee creative and design (e.g. landing pages, email headers, website, ads)
• Implement a content editorial calendar to manage content, and plan specific timely campaigns
• Create and manage a regular publishing schedule
• Leverage the right tools to manage content

• Promotion strategy
• Design, create, execute and manage both an organic and paid social media plans

• Engagement strategy
• Develop plan on how we monitor/listen, respond, ask questions and engage audience(s) in addition to leveraging efforts with PR

• Conversion strategy
• Develop plan on how to scale social media marketing plan (e.g. increasing followership, engagement, impressions and reach)
• Strategize on how to take social media marketing and traditional marketing plans to the next level

• Measure & Analyze
• Establish benchmarks and KPI’s (Key Performance Indicators)
• Ability to understand and interpret data and share what’s most important as it relates to overall strategies and goals
• Determine how we take it to the next level based on data
• Compile and deliver monthly and yearly reports highlighting objectives, initiatives, results, lessons learned/recommendations, and share what’s ahead

• Reports to Colony Square Marketing Manager

The ideal candidate must demonstrate:
As the Social Media Coordinator, you will oversee all aspects of Colony Square’s day-to-day social media efforts relevant to retailer and guest engagement along with maintaining and growing Colony Square’s robust online communities designed to build awareness and drive traffic & sales. This position acts as the frontline brand “voice” by interacting with guests and fans in real time on various web platforms. In this role you will not only create content and tell Colony Square’s brand story, but provide digital support as it relates to web, SEO, and property assets and technology. The right candidate will possess excellent verbal and writing skills, the ability to work with cross functional teams, a sharp wit and a willingness to work during nonstandard business hours. Prior experience in customer service, social media management, public relations or digital marketing is preferred.
Qualifications and Requirements
A superstar Social Media Coordinator possesses the following skills and competencies to succeed:

• 1-2 years of social media experience in a professional setting and the ability to provide examples
• Generally loves pop culture, technology, and stays up-to-date on the latest social
• media trends and design/business practices
• Creative mindset with excellent writing, communication and language skills
• Understands how content works in the digital space and quickly adjusts to the integration of new tools, processes, and platforms
• Maintains an understanding of the latest digital marketing, social media trends, design and business practices
• Acknowledges that the scope of social media falls outside normal business hours and will require after hours contribution
• Exhibits the ability to jump from the creative side of marketing to the analytical side; able to demonstrate why their ideas are sound
• Brand storytelling and establishing a positive online community and reputation- be an advocate for the brand in social media spaces, engaging in dialogues and answering questions where appropriate
• Working knowledge of principles of website development as well as SEO including keyword research and Google Analytics is a plus
• Digital support and management as it relates to web, SEO, and property assets and technology
• Basic photography/videography skills preferred
• Knowledge of Hootsuite, Mailchimp, and Adobe Photoshop preferred

Additional Skills:

• Practices superior time management
• Has experience sourcing and managing content development and publishing
• Displays ability to effectively communicate information and ideas in written and video format
• Great ability to identity potential negative or crisis and apply conflict resolution principles to mitigate issues
• Working knowledge of principles of website development as well as SEO including keyword research and Google Analytics
• Team player with the confidence to take the lead and guide other team members when necessary
• Exceeds at building and maintaining relationships with company, partner vendors, business tenants, industry leaders and influencers, residents and community
• Be an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate

Compensation and Benefits
This position will include an excellent benefits package that includes medical, dental, life, and 401(k). It will provide a competitive salary based on the candidate’s experience.
About North American Properties
To learn more about Colony Square, please visit https://colonysquare.com/ .
NAP upholds a professional and deadline‐oriented working environment in an office setting. At NAP we live our values of Relationships, Ownership, Agility, Strength and Stability, Courage and Creativity, Empowerment and Integrity.
North American Properties, LLC does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
We look forward to hearing from you!
About North American Properties
NAP upholds a professional and deadline‐oriented working environment in an office setting. At NAP, we live our values of Relationships, Ownership, Agility, Strength, and Stability, Courage and Creativity, Empowerment, and Integrity.
North American Properties, LLC does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
We look forward to hearing from you!

Job Type: Full-time

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