Social Listening Specialist - Columbus, OH Job at Abbott Laboratories
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
About Abbott
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.
The Social Listening Specialist role is part of the Digital Strategy Team within the internal creative agency department. It is made up of highly skilled and collaborative cross-functional partners that allow us to solve complex problems in innovative ways and create experiences that improve people’s lives.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of .
- Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
- An excellent retirement savings plan with high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
- Individual contributor with comprehensive knowledge in the specific area.
- Ability to execute highly complex or specialized projects.
- Adapts precedent and may make significant departures from traditional approaches to develop solutions.
- Responsible for developing and implementing campaigns to inform the organization's target market of the merits of purchasing
- it's products and services.
- Activities include planning, executing and evaluating the effectiveness of promotional campaigns.
- Consistently represents the consumer among internal partners to ensure they are always at center of marketing strategy.
- Implements and analyzes secondary data using tools to perform functions ranging from simple data aggregation to complex text-mapping, trend analysis, and data visualization to present findings and recommendations to key internal stakeholders related to search, social, email, and website channels.
- Creates clear and compelling reports that drive action, working cross-functionally to connect dots and data across digital channels.
- Leads best-in-class social listening offering, responsible for uncovering and sharing relevant consumer insights throughout the organization
- Ensures social listening adheres to policies & guidelines and works cross-functionally to communicate best practices
- Owns crisis social listening and escalation and communicates observations and impact with cross-functional teams and ensures appropriate monitoring plans are in place
- Sprinklr single-point-of-contact for listening, reporting, query builds & maintenance, partnering closely with Sprinklr team to ensure our tool is optimized for social listening
- Evangelizes social listening best practices across ANPD brands and Abbott divisions
- Responsible for internal capability building and training on social listening
Required Qualifications
- Bachelors Degree in Business, Marketing, Communication, or related field
- Minimum 3+ years of working directly with data, analytics and visualization tools to provide valuable insights
- Advanced knowledge of Google Analytics, Microsoft Excel, and PowerPoint.
- Excellent presentation and interpersonal skills as well as the ability to facilitate communication and share out of results and provide recommendations to stakeholders.
- Excellent written and oral communication skills with high level of organization and attention to detail.
- Proven ability to prioritize and manage work in a fast-paced environment and lead strong teams through rapidly evolving, complex demands, including multiple projects with dependencies on other teams.
- A positive attitude and eagerness to solve complex problems
- Demonstrated ability to work proactively and independently
- Demonstrated ability to synthesize data to create impactful insights
- Demonstrated ability to communicate complex data stories to multiple layers of stakeholders
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