Summary of duties and responsibilities: The PR Coordinator will work closely with Visit Seattle’s PR Director and PR Managers to provide PR and administrative support in the daily operations of the PR Department at Visit Seattle

List of Essential Job Functions:

• Manages and tracks all media coverage, sharing coverage reports internally and externally
• Manages database of all media contacts
• Edits and proofs all press materials
• Writes press materials, which includes but is not limited to: news releases, media alerts, photo captions, media pitches, bios and fact sheets
• Assists with organization-wide presentations, and actively contribute to public relations programs and strategy
• Assists with planning, implementing and managing media tours and out of market visits
• Understands and prioritizes the objectives of each campaign and project; anticipates needs in advance
• Brainstorms new, fresh story angles and proactively pitches them to relevant media
• Stays up-to-date on travel and meetings news and social media trends to provide recommendations to PR campaigns
• Responds in a timely fashion to incoming media inquiries
• Oversees preparation of meeting agendas, notes and reports
• Stays apprised of destination news and developments by attending industry events and meetings and taking time to regularly explore Seattle.
• Updates Visit Seattle newsroom with press releases, Seattle Good News and press kits in a timely fashion
• Champion Simpleview (CRM) for the PR department, providing support to the team to ensure media databases are consistently updated and tools available to PR are being used.
• Focuses PR efforts to reflect the organization’s commitment to diversity, equity, and inclusion
• Other tasks as directed.

Critical skills and knowledge, education, and prior work experience:

• Candidates must have 2+ years of media relations experience with demonstrated results
• Experience working in the travel and tourism industry; agency experience preferred
• Excellent interpersonal and communication skills
• Proficient in AP Style
• Possesses excellent writing skills, with a strong attention to detail
• Passion for the travel/tourism industry and the ability to spot trends
• Highly motivated with a strong work ethic; detail organized, able to multi-task and consistently meet deadlines
• Friendly, approachable, cooperative, and willing to assist others
• Excellent communication skills, verbal and written, required
• Very high proficiency in Microsoft applications, particularly Word, Excel, and Outlook
• Must be able to speak, read, write, and understand the primary language, English, used in the workplace