About Us

We are a Behavioral Health group specializing in substance use disorder. Our facility strives to provide the highest quality of care, using evidence-based treatment, medical staff, and licensed therapists. Our goal is to help those that are struggling with the tools to recover, regain control and live healthy, happy lives without the burden of substance abuse. We are searching for an experienced Paid Media Director for our corporate office in the Boca Raton, FL.

Join Our Team

The Paid Media Director is responsible for running PPC campaigns and monitoring paid ad budgets. In this role, they should be well-versed in a variety of ad platforms. The Paid Media Director's goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI). They will also focus on growing volume and maintaining CPA targets.

Qualifications

• Experience with Google Analytics, Google Ads, Bing Ads and Facebook.
• Advanced knowledge of Microsoft Excel and PowerPoint
• Experience with call tracking systems and CRM
• Experience A/B testing
• Landing page platforms
• Addiction treatment experience is preferred

Benefits

In addition to competitive pay, we offer quality health insurance, dental and vision, 401k, paid time off, and more. We ensure you have the tools and support to excel in your position.

Responsibilities

• Plan, create, and manage PPC campaigns across a variety of channels
• Keyword research and management to optimize bids (add PPC keywords and negative keywords)
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
• Stay on top of search engine and PPC industry trends
• AB test landing pages to improve conversion rates
• Perform other duties assigned

Pay: $90,000-150,000/year

Job Type: Full Time

Job Location: Boca Raton, FL

Apply Today!

Job Type: Full-time

Pay: $90,000.00 - $150,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Education:

• High school or equivalent (Preferred)

Experience:

• Addiction Treatment Advertising: 1 year (Preferred)
• Google Ads: 1 year (Preferred)
• Facebook Advertising: 1 year (Preferred)

License/Certification:

• Google Ads Certification (Preferred)

Work Location: One location

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