WHO WE’RE LOOKING FOR

The Media Strategist is an exceptional leader, critical thinker, and problem-solver, you are a savvy SME in all things media. You have proven success in identifying paid media objectives and planning parameters, defining how communication will be delivered across various media channels, establishing the strategic framework for development, and implementing tactical plans. The Media Strategist at Two Rivers Marketing leads the strategy, planning, and implementation of paid media efforts on behalf of assigned agency clients and plays a critical leadership role within the team.

WHAT OUR MEDIA STRATEGIST WILL DO ONCE YOU’RE HERE

• The Media Strategist will serve as a lead strategist and manager, overseeing all media services on assigned accounts.
• Define the approach for engaging target audiences and driving brand interactions to deliver upon communication objectives and business goals.
• Outline segmentation of media budgets, audiences, and media mix to inform tactical planning.
• Work closely with other agency subject-matter experts to architect connected experiences across all online and offline channels and align paid, owned, and earned media efforts.
• Oversee tactical planning, vendor negotiation, and execution of paid media strategies.
• Work with media planner/buyer to create targeting strategies for effectively and efficiently reaching and engaging audiences.
• Work with account teams and other agency subject-matter experts to develop measurement plans for campaign tracking, analysis, and reporting based on media objectives and established KPIs.
• Present media strategy and plan recommendations, POVs, analysis and reporting, and other educational information to internal/external clients.
• Oversee media administration on assigned accounts to ensure campaigns are delivered within budgets, billed appropriately, and reported accurately.
• Support Media leadership in the daily operations of the Media Services department.
• Work with media leadership to develop and share media planning and buying best practices within the agency, optimize workflow and processes, and mentor teammates.

WHAT OUR MEDIA STRATEGIST WILL NEED TO SUCCEED

• Bachelor’s degree in relevant field or equivalent experience required
• 8+ years of professional experience planning, buying, and analyzing all forms of online and offline paid media
• Exceptional attention to detail and organizational skills
• Ability to work collaboratively in a fast-paced environment
• Strong written and verbal communication and presentation skills, both internal and client- facing
• Experience in MS Word, Excel, and PowerPoint, as well as Google Ads, Google Analytics, and Campaign Manager
• Ability to engage and maintain relationships among all levels of the internal team, client contacts, and vendors
• Ability to balance account responsibilities with department leadership role

WHY TWO RIVERS MARKETING

Professionally, we’re big enough to give you the opportunity to work with top global B2B brands and move up the ranks in a stable, growing company. Culturally, 2RM does things differently than typical shops. As an employee-owned agency, we put our associates first. Our commitment to work/life balance is like none other. At 2RM, you don’t feel owned by your job. Like we always say, you won’t live here. You’ll thrive here. Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers and work with team members in the work environment we’ve created.

This job description reflects the general duties of the job but is not a detailed description of all duties which may be inherent to the position. Reasonably related additional duties may be assigned to the individual Associate.

VGM Group, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.