Description/Job Summary

The Marketplace Learning Specialist leads the development of Farm Credit College learning workshops, industry education curriculum, and FreshRoots young and beginning farmer initiatives. Provides leadership in administering annual member experience surveys and developing and tracking member and marketplace engagement metrics.

Responsibilities/Duties

Farmer Learning Development
Identifies topics and speakers for Farm Credit College member learning programs
Works with subject matter experts to provide timely digital and print content to members and agriculture audiences
Facilitates the welcome, introductions, networking activities, and wrap-ups of programs
Coordinates speakers, dates, and locations for events

Industry Outreach Programs
Develops curriculum, content, and delivery methods for employees to educate youth about Farm Credit and financial topics
Coordinates Young and Beginning Farmer educational and outreach efforts
Collaborates with organizations in enlisting Association participation with various marketplace events
Represents Association at Illinois agricultural community events

FreshRoots Young & Beginning Farmers Program
Serves as MED representative on Association Young, Beginning, Small Farmer Working Forum
Updates FreshRoots program criteria and coordinates Association response to FCA's annual YBS Association Survey
Manages and implements FreshRoots learning incentives procedure and tracking and distribution process
Creates eligibility requirements and application, organizes selection process, and publicizes honorees for annual FreshRoots Directors Cup recognition

Marketplace Engagement Research & Data Management
Administers and analyzes annual member experience surveys
Develops and tracks Association's marketplace engagement metrics
Identifies and selects outside sources/vendors for market research
Determines timing, scope and content of surveys and metrics
Utilizes SalesForce in ensuring quality member contact information, tracking member activity, and providing accurate information for prospecting and lead generation.

Data Security and Confidentiality
Appropriately protects the confidentiality, security, and integrity of the Association's systems and data and clients' data

Required Skills

• Expert skill in developing education programs for a variety of audiences
• Expert group facilitation skills
• Ongoing knowledge and awareness of ag industry issues
• Working knowledge of Word, Excel, PowerPoint, and Outlook sufficient to create, update and save a variety of documents
• Skill in preparing and presenting information to an audience in an engaging and effective way
• Skill in establishing and maintaining relationships with a variety of internal and external organizations and individuals to advance the organization's interests and increase personal efficacy
• Skill in interacting diplomatically with team and/or public of various backgrounds
• Skill in managing multiple priorities as a self-starter and collaborating effectively with peers.
• Skill in analyzing information to formulate logical and objective conclusions
• Skill in utilizing a systematic approach to problem solving
• Skill in utilizing emotional intelligence skills
• Skill in focusing and concentrating on details
• Oral and written communication skills sufficient to discuss a variety of job-related topics, and to effectively communicate topics to a variety of audiences

Required Experience

Details