GENERAL SUMMARY/MAJOR FUNCTION

This position is responsible for planning, developing and directing marketing strategy at the community. The Marketing Manager will take the lead in the development of strategic marketing plans for the community in fill-up and at full occupancy. This position will provide support to the Sales teams on an ongoing and collaborative basis.

This position reports to the Sales Director of the Community and works closely with the Executive Director and Key Leadership who are instrumental in the overall operation.

The Marketing Manager engages the review of market assessments, provides input on community performance, marketing strategies and makes appropriate recommendations to the community & corporate Teams for community.

ORGANIZATIONAL RELATIONSHIP:

• This position reports to the Director of Sales and Marketing
• This position supervises the Move-in Coordinator

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Works with the community team, owner, and advertising agency (as applicable) in establishing community market strategy for lead generation and lead nurturing/advancement – to include but not limited to:
• Direct Mail campaigns
• Event planning
• Print advertising
• Other advertising channels as identified

• Provides strategic direction on the development of collateral and online presence for the community in collaboration with Sales Director & Corporate Marketing Strategist;
• Analyzes data from 3rdparty vendors to ensure relationship and channels are maximized, to include but not limited to:
• Reputation.com
• One Day app
• Marchex

• Provides direction and strategy for social media channels to promote the community and optimize these social channels;
• Lead the community in developing a robust and ongoing Public Relations strategy – to include local publications & other local outlets;
• In conjunction with the Director of Sales and Marketing, collaborates, plans and executes all functions related to Resident Referral/Lead Generation/Resident Ambassador programs;
• Provides a review of market opportunity, including competitive analysis and market assessment review and input in collaboration with Corporate Marketing Strategist and Market Research;
• Manages the lead distribution system
• Greets and serves all visitors to the marketing office in accordance with the Life Care Services Extraordinary Impressions program
• Prepares and updates marketing and sales reports
• Processes all sales, cancellations, transfers and associated documentation
• Responsible for maintenance of marketing systems, including C3 Leads and C3 LinC, and capable of producing data results and system generated reports
• Processes invoices and is responsible for maintaining budget performance spreadsheets
• Manages the office by tracking inventory and ordering office supplies, collateral, and other printed materials within the approved budget
• Maintains and updates the office schedule including events, staff schedules and appointments
• Updates the community website and manages other digital responsibilities as assigned including taking an active role in the community social media strategy
• Assists with the preparation of the annual marketing plan by creating data tables,
• Serves as the primary marketing and sales contact for communication with other departments
• Provides administrative support to the Marketing and Sales Director and Residency Counselors as requested
• Redirects residents to appropriate contact for questions, comments or concerns
• Maintains a professional appearance at all times
• Assumes responsibilities for personal work areas and maintaining areas in a presentable manner
• Conducts audits of the CRM to ensure proper lead attribution
• Maintains regular and timely communications and meetings with SMD, ED, and other corporate support staff as applicable.
• The Community embraces a culture of hospitality. To that end, all employees are expected as a condition of employment to practice the LCS Hospitality Promises™ in all interactions with residents, fellow employees, and guests:
• We greet residents, employees and guests warmly, by name and with a smile.
• We treat everyone with courteous respect.
• We strive to anticipate resident, employee and guest needs and act accordingly.
• We listen and respond enthusiastically in a timely manner.
• We hold ourselves and one another accountable.
• We embrace and value our differences.
• We make residents, employees and guests feel important.
• We ask “Is there anything else I can do for you?”
• We maintain high levels of professionalism, both in conduct and appearance, at all times.
• We pay attention to details.