Marketing CRM Manager Job at Boardroom Styling Lounge
Marketing CRM Manager- (Salon Support Center- Southlake, Tx)
Welcome to The Boardroom - the ultimate relaxation and transformation experience. Whether a client is sitting down for the best haircut of their life or looking for a moment to relax and unwind, our goal is to make every day an experience. Because real transformation isn’t reserved for the select few, it’s available to every single one of us. Every single day.
Founded in 2004, Boardroom is an empowering, results-driven environment of collaboration built on the values of teamwork, outstanding client experience, continuous improvement, and dedication to our team members’ professional and personal transformation.
With 45+ salon locations in 8 states and expanding nationally, Boardroom is firmly established as the authority in grooming and the iconic brand in our industry.
Job Summary:
Boardroom Salon for Men is seeking a CRM Manager to join our Salon Support Center team based in Southlake, TX. This role will be responsible for strategy and execution of tactics to onboard, retain, build loyalty, increase purchase frequency, and increase lifetime value by engaging customers with personalized, targeted and relevant messaging across marketing channels. This manager will work cross-functionally with Brand Marketing, Finance/Analytics, and Creative to develop insights-driven campaigns aimed at optimizing revenue and building customer engagement.
What We Are Looking For:
The ideal candidate has experience building and managing a robust personalization program, managing an email and SMS campaign calendar and designing data-informed CRM communication strategies and tactics. This candidate is self-motivated, loves collaboration and is an analytical problem solver deeply familiar with the test-and-learn process and ready to bring their ideas and experience to the table to build and expand a burgeoning CRM program for a fast-growing brand.
Duties and Responsibilities (include but are not limited to):
Role Responsibilities:
- Manage the overarching CRM program for the brand, including both strategy and execution, implementation tool management and path forward/roadmap
- Own and manage the end-to-end customer journey communication strategy, including creative and segmentation, across the CRM program
- Develop the monthly email marketing calendar in collaboration with the greater marketing team to support all key initiatives and promotional windows
- Continually enhance and optimize personalization strategies through testing, learning and insights
- Partner with analytics and finance team to understand campaign performance at both a macro and micro level
- Develop and manage business rules and logic for personalization tactics to ensure dynamic content is executed against strategic objectives
- Ensure flawless execution of email and SMS campaigns
Accomplishments & Core Competencies:
- Bachelor’s degree in marketing, business or similar, MBA preferred
- 4+ years of experience in CRM and email marketing.
- Experience with CRM implementation: Must understand the orchestration of the customer across all company touchpoints
- Experience working with campaign management tools, specifically Hubspot or similar
- Experience using personalization to improve customer experience and marketing KPIs across channels through the use of 1:1 data-driven content
- Seasoned in presenting to a senior leadership team or executive audience
- Strong organizational, interpersonal and communication skills
- Exceptional attention to detail
- Membership model experience a plus
Boardroom Offers:
- Unmatched career advancement opportunities
- Flexible, hybrid in-office vs. work-from-home working structure (Tues/Thurs in office)
- Fun, empowered work environment
- Working with a high-end and professional clientele
- Industry leading compensation and benefits package
- 401K Retirement Savings Program with company match
- Health, Dental, Vision, Life & Disability Insurance
- Paid Time Off
- Paid Holidays
- Employee discounts
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