The Opportunity:

Since opening in 1996, the mission of Chelsea Piers Fitness has never changed: provide unrivaled space, unmatched sports facilities, and best-in-class programming all under one roof. Chelsea Piers has proven its commitment to world-class fitness with its 130,000 square foot flagship club in Chelsea and a stand-alone club in Downtown Brooklyn. In the Spring of 2023, Chelsea Piers Fitness will expand to Prospect Heights opening our second stand- alone 52,000 square foot club.

Both the Chelsea and Brooklyn locations feature studio-quality fitness programming, indoor swimming pools, recreational and competitive sports clubs, comprehensive personal training services, communal work and social spaces, artisanal food offerings, and a year-round calendar of social and cultural events that reflect the ethos of the neighborhoods they serve. Chelsea Piers Fitness is designed to inspire and reflect the creative needs of its members as they build toward achieving their fitness goals.

Role & Responsibilities:

As an integral member of the Chelsea Piers team, the Marketing + Community Engagement Manager will cultivate, develop, and manage the communities we build inside and outside of our fitness clubs. Reporting to the Regional Marketing Director, this persons primary focus will be to develop a brand community outreach strategy, source new partners for high-level events and partnerships, build neighborhood relationships that help support brand growth, and focus on member retention through in-club activations.

General Responsibilities

• Develop a cohesive and comprehensive member events, community events and community engagement strategy
• Manage and oversee the Marketing Coordinators of each club, their work, and their productivity
• Develop strong relationships with each club GM to ensure expectations are being met
• Track and maintain in-club marketing budget

Community Engagement

• Connect with nearby buildings, local businesses, local creatives and community-based organizations to build substantial partnerships that engage and excite our membership base, with unique and diverse content offerings
• Attend monthly Community Board Meetings for each district we reside, and act as company representative in partnership with the General Managers of each club
• Build and maintain outdoor event partnerships

Facility Openings & Media Engagement

• Work with leadership team on planning and execution of all new facility openings including media opportunities, events, partnerships + more
• Coordinate and execute all media tours of new and existing facilities
• Source and manage media and press opportunities for the brand in relation to all community and brand building efforts
• Support club-level and brand-level activations through social media content in partnership with Senior Brand Manager

In-club Marketing

• Develop annual member events strategy and oversee the member events calendar at each club to maintain one unified brand experience
  • Source + partner with interesting event partners from the surrounding community
  • Oversee the Marketing Coordinators event execution including ordering, staffing, payroll and budget management
• Oversee all in-club community activations including promotions, contests, challenges and more.
• Manage all club-centered website updates with the Marketing Coordinators

• Manage all club-specific signage + printed assets with the Marketing Coordinators
• Manage Corporate Sponsorship relationships

Qualifications:

• Self-motivated/entrepreneurial spirit with an outgoing, diligent, and affable disposition
• 5-10 years of experience in Marketing, Events and Community Engagement
• 2 years proven track record of managing people
• Superior communication skills, both verbal and written; strong organizational skills and attention to detail
• Experience and interest in building community and forming meaningful relationships
• Existing and proven rolodex of community contacts (especially in Brooklyn) for brand engagement and partnership purposes
• Creativity + ability to develop unique event concepts and bring those visions to life with a precise execution plan
• Ability to work a flexible schedule including nights and weekends for events
• Ability to travel regularly between our NYC fitness club locations with a base in Prospect Heights, Brooklyn
• Proficiency in Microsoft Office including Word and Excel
• Fully vaccinated for Covid-19

Estimated Total Compensation: $75,000-$95,000