External Marketer Job at Rehab at River's Edge
Director of Marketing Position
Sign on Bonus!
Offering Excellent Salary and Benefits package
Must be Covid Vaccinated
LTC Experience preferred
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Designs and develops marketing and promotional materials for the facility. These shall include, but are not limited to: fliers, brochures, news releases, backgrounders, fact sheets, bios, newsletters and fundraising letters of solicitation.
- Establishes relationships and maintains contact with reporters, advertising media representatives and primary and secondary resources in the health care field.
- Establishes relationships and maintains contact with various clubs, organizations and Senior Citizen's groups.
- Recommends and implements initiatives that manage the target audience's perception of the Nursing Home.
- Coordinates special events for the facility and the community. Assists Department Heads and staff with the promotion and coordination of any events they may need assistance with.
Marketing -
- Develops and coordinates the implementation of a marketing strategy for resident and facility services, census development and image enhancement (Strategic Marketing Plan).
- Maintains data on census (inquiries, admissions, discharges and referral sources).
- Maintains data on customer satisfaction.
- Attends monthly Quality Assurance meetings and provides a marketing report.
- Is responsible for the advertising budget and what forms of media (radio, newspaper, television) are used to promote the facility.
- Utilizes other marketing mediums (brand marketing, marketing materials, etc.) as needed when funding is available.
Admissions –
- Is responsible for all census development.
- Acts as liaison between the facility and family members during the pre-admission and admission process. Upon admissions, refers family members to appropriate Department Head depending on specific need.
- Screens all admissions thoroughly and adequately prior to admission to ensure the facility can clinically accommodate the level of care needed.
- Acts as a liaison between hospital/community/other referral sources and the facility to accommodate and anticipate all needs required by admissions.
- Provides any other services or duties as required by the Administrator.
- The omission or exclusion of duties and responsibilities from this job description does not infer that you will not be required to perform additional job-specific duties if the work is similar, related, or becomes an essential function of this position.
Must have experience in Skilled Nursing Facility
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