At SCP Health, what you do matters

As part of the SCP Health team, you have an opportunity to make a difference. At our core, we work to bring hospitals and healers together in the pursuit of clinical effectiveness. With a portfolio of over 8 million patients, 7500 providers, 30 states, and 400 healthcare facilities, SCP Health is a leader in clinical practice management spanning the entire continuum of care, including emergency medicine, hospital medicine, wellness, telemedicine, intensive care, and ambulatory care.

Why you will love working here:

• Flexible schedules and work-from-home opportunities
• Strong track record of providing excellent work/life balance
• Comprehensive benefits package and competitive compensation
• Commitment to fostering an inclusive culture of belonging and empowerment through our core values - collaboration, courage, agility, and respect

What you’ll be doing:

SCP Health’s Digital Marketing Specialist is the company’s primary resource for digital media content and management. Plans and implements search engine optimization strategies to elevate SCP in the marketplace for greater searchability and results with paid advertising. Executes marketing campaigns through all SCP’s digital platforms. Requires ability to work independently, prioritize and manage multiple projects in a deadline-driven environment, and manage all digital-related projects.

• Responsible for the management and maintenance of all content for the company’s primary website. Administers website personalization tactics and optimization in collaboration with agency & marketing content team.
• Works alongside agency and marketing content team for search engine marketing optimization (SEO). Implements SEO updates to drive traffic and increase sales.
• Responsible for development, implementation & monitoring of all digital tracking codes, including but not limited to metadata, UTM codes, content tags, custom URLs,
• Oversees the company’s social media platforms (e.g., Facebook, LinkedIn, YouTube) to effectively promote SCP’s culture, provider and corporate jobs, events and conferences, and clinical thought leadership to drive awareness and lead engagement and conversation.
• Responsible for formatting and executing targeted Pardot weekly email & digital marketing campaigns (e.g., Lead Nurture series, Sales Engagement series, Drip series) aligned with business goals.
• Creates reports on marketing key metrics: conversion rates, web user engagement & rankings, campaign results, social performance
• Oversees and ensures proper company-wide web-based systems integration functionality, social media integration, dynamic job and event postings, and lead collecting and reporting.
• Coordinates with agency and marketing content teams to implement engaging, relevant, and informative content across all digital media channels.
• Works with the content team to maintain a marketing asset inventory
• Stay up to date with digital media developments. Conduct regular audits to ensure best practices are being used.

Who/What we are looking for:

• You have four years of experience in a Digital Marketing role with strong knowledge of Marketing principles and channels with direct experience creating multi-channel campaigns
• You have experience with SEO/SEM campaigns and comprehensive understanding of all social media platforms
• You have proficient experience with Pardot, WordPress and Salesforce
• You have experience with InDesign, Illustrator, Adobe Photoshop, and experience with video-editing software is a plus
• You have knowledge of analytical tools such as Google Analytics and Google AdWords
• You are resourceful, and can multitask, work independently, and perform under tight deadlines in a fast-paced environment
• You build rapport easily with diverse people at various levels within the business and to develop alliance to work together toward common goals
• You have a bachelor’s degree in Marketing, Communications, or a similar field of study

SCP Health and its affiliated companies (collectively, “SCP Health”) require applicants for specific positions, such as those onsite at a client company/healthcare facility or affiliate to be vaccinated against COVID-19 as a condition of employment, except where prohibited by state or local law. To demonstrate compliance with SCP Health’s vaccination policy, proof of COVID-19 vaccination status will be requested upon a conditional offer of employment for onsite positions at a client company/healthcare facility. SCP health will consider religious and/or medical/disability accommodation and other legally required exemption request as required by applicable law.

To learn more about SCP Health, please visit:
www.scp-health.com

Join our social circle:

• Check out our LinkedIn Page
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• Follow us on Twitter

SCP Health is an Equal Opportunity Employee