Digital Commerce Search Manager

Newark, NJ

eCommerce has been identified as one of our key transformational strategic choices for Mars Wrigley with an accelerated growth ambition for MW US. With no 2 customer algorithms the same, and over 150 million monthly confectionery searches on retailer platforms, this role will play a critical role in winning the algorithm & delivering this ambition by focusing on 3 critical areas:

• Lead the Customer Search Strategy working closely with shopper marketing, global & national media teams to deliver 2023 vision & ambition

• Accelerate onsite retailer search & content - SEO ‘Code & Theory’ vs. each retailer algorithm driving strategic execution and Perfect Position & Perfect Page optimization retailer by retailer to win the algorithm

• Lead search optimized content creation across retailer’s product detail pages in partnership with MW Digital Hive (Internal Creative Agency), In-house Digital Merchandisers & external agency partners

What are we looking for?

• Bachelor’s Degree

• 3+ years’ experience devising and executing customer-centric plans & strategies ideally focused on omnichannel retail that incorporate capabilities across talent, tools & technology

• Experience with digital commerce and search engine optimization (SEO) strategies

What would be your key responsibilities?

• Customer Search Strategy - Lead overall SEO Workstream managing search governance process & leading sales search team to deliver on timelines & 2023 search ambition + drive connection with Global, Digital Technologies and other Mars Business Units to ensure sharing & implementing best practices & automation.

• Organic Onsite Search Strategy - Lead Organic Onsite (Retailer) Search Vision, Strategy & Execution (in partnership with Digital Hive & Digital Merchandisers) for top 10 B&C customers and lead retailer specific action planning to close gaps in SoS.

• Onsite Keyword Strategy - Own refreshes of short tail & long tail branded and generic must-win keywords for everyday and seasonal & quarterly reviews of keyword trends. Partner with Shopper marketing to set targets by keyword & define/implement strategies for winning each keyword by retailer.

• Perfect Digital Store (PDS) Content Strategy & Content Planning/Approval - Partner with Hive & Digital Merchandisers to close content gaps (ATF, BTF, Video, R&R, Basic Content) across full portfolio & deliver BIC highly converting content. Responsible for Mobile Image rollout & content feedback, B&C Ratings & Reviews, agency management (Syndigo, BazaarVoice, OneSpace, Merchant Words), and shifting content ownership to Brand/Hive.

• Automated Search Tools - Partner with Digital Technologies to create & rollout “automated” search tools to streamline PDS search actions, build out the PDS 2.0 Attribution Model across top 10 retailers and execute organic search test & learns for seasons & everyday across top 10 retailers.

• Building Digitally Strong Associates - Build the digital muscle across the organization through the creation of organic search playbook & creation/facilitation of organic search trainings to Demand associates.

• Onsite Organic Search & Content Learning Plan – Define & execute content & organic search test & learns in partnership with cross-functional stakeholders.

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.

• Join a purpose driven company, where we are striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.

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