Digital Analytics Marketing Analyst Job at JP Ecommerce Inc / Bare Home

JP Ecommerce Inc / Bare Home Forest Lake, MN 55025

JP Ecommerce, Columbus, MN

JP Ecommerce was named one of the fastest growing businesses in the Twin Cities by Inc. 5000. We provide our customers with Beautiful Luxury Bedding through our brand Bare Home. We sell through our websites, Amazon, Walmart, Ebay and several other marketplaces. As a member of the Operations Team, you will work directly with Manufacturing and Global Supply Chain Teams to manage and maintain our robust global supply chains during mass production.

Responsibilities

  • Analyze website & marketplace performance data to uncover meaningful insights (overall trends, clickstream, pathing, UX)
  • Develop and manage comprehensive digital reporting that includes the website, search, paid media, social media, email and SMS
  • Maximize value by driving A/B multivariate test insights & key take-aways through comprehensive final report analysis, including high-level test summaries, learnings, and new insights
  • Partner with marketing teams in turning ideas into test plans, gathering and defining requirements, structuring hypotheses and defining success metrics
  • Deliver deep-dive analyses of mid- or post-campaign performance and ad hoc requests to put forward hypotheses and recommendations for future initiatives and programs
  • Provide recommendations to improve conversion, identifying and reducing frictions in customer paths
  • Configure Google Analytics, Google Tag Manager, HotJar, Lighthouse, Screaming Frog, etc
  • Measure site usability/effectiveness, and present actionable insights and recommendations based on data, results and best practices
  • Analyzing e-Commerce sales performance, measuring onsite tests, mining data from multiple sources, and identifying opportunities to grow the e-Commerce business
  • Identify, develop and track KPI’s across all channels of digital marketing

Qualifications

  • Highly productive: This role is intended for somebody who will take meaningful responsibility and initiative for our business metrics
  • A structured thinker: Understand the key drivers to our business and identify how to modify them to improve business metrics
  • Experience with BI tools
  • Experience with SEO and SEM
  • Proficiency with Microsoft Excel
  • Proficiency using Tableau
  • Understanding of SQL

We aspire to have a culture where all people are first. We strive to attract and retain a diverse workforce, therefore all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Bare Home is an equal opportunity employer and by doing so, we will sustain and promote an inclusive culture that supports future growth for all.

Job Type: Full-time

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Application Question(s):

  • Are you able to work full time on site in Forest Lake, MN?
  • What are your Salary Requirements?

Work Location: One location




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