The primary responsibility of the Supervisor, Channel Marketing is to develop strong integrated campaign strategies for their clients, as well as manage the consistent execution of these strategies throughout the campaign lifecycle. The Channel Marketing Supervisor works closely with all departments to ensure that programs are executed on-time, on-budget and on-quality.

The Channel Marketing Supervisor communicates regularly with their clients about high-level topics, including campaign strategy and budget (e.g., change orders or out-of-scope requests).This role maintains a working knowledge of their clients’ brand and consumer profiles, enabling them to create effective marketing strategies.

This position is also expected to understand the execution needs of client programs/campaigns, creating project timelines and estimates that fit within overarching schedules and budgets.Additional responsibilities of the Channel Marketing Supervisor are performing day-to-day coaching and oversight of their direct reports aligned with the associates’ growth and development plans and co-leading annual performance appraisals with their Managing Director.

WHAT OUR CHANNEL MARKETING SUPERVISOR WILL DO ONCE THEY’RE HERE

• Demonstrates a pervasive knowledge of core agency service offerings/capabilities
• Maintains deep understanding of how internal estimates map back to SOWs/contracts
• Demonstrates deep knowledge of program/campaign architecture, estimate structures and workflow
• Ensures successful client onboarding (using onboarding checklist)
• Oversees development and completion of detailed campaign planning
• Maintains working knowledge of their clients' industry/segment
• Maintains working knowledge of their clients' industry/segment, their consumer profiles and client’s organizational structure
• Ensures SOWs/work authorizations are approved before work commences
• Manages out-of-scope requests at project level
• Manages program/campaign budgets and timelines
• Serves as primary business owner for both client and internal account teams for all elements relative to their programs/campaigns
• Cultivates relationships with clients at mid-level management (e.g., Product/MarketingManager)
• Develops ongoing strategic recommendations that solve business objectives for clients, above and beyond contracted programs/campaigns
• Ensures successful execution of their clients' projects on-quality, on-time and on-budget
• Owns client communication (money or program/campaign related)
• Collaborates with creative team to ensure that creative execution remains on strategy and provides strong brand stewardship
• Effectively presents, sells and defends integrated agency campaign work to clients
• Manages program/campaign financial metrics
• Ensures monthly billing/revenue recognition meeting prep is completed, suggesting appropriate write-offs and write-off reasons
• Maintains professional internal and external relationships that meet company core values
• Other duties, as assigned

WHAT OUR CHANNEL MARKETING SUPERVISOR WILL NEED TO SUCCEED

• 5+ years of account or project management experience
• Bachelor’s degree in marketing or journalism
• Marketing agency experience
• Thorough knowledge of agency capabilities/offerings
• Skilled in developing client proposals and SOWs
• Skilled in developing program/campaign goals and benchmarking
• Skilled in successfully managing clients through programs with multiple complex projects
• Skilled in program/campaign and project financial management and analysis
• Skilled in developing complex programs/campaigns with demonstrable ROI
• Skilled in leadership of integrated strategy throughout programs/campaigns/projects
• Experience developing integrated marketing plans and budgets aligned with client’s business objectives
• Demonstrated ability to provide strategic leadership to solve client business objectives
• Experience providing strong brand stewardship for clients throughout programs/campaigns
• Experience in growing client relationships
• Skilled in developing work breakdown structures, creating timelines and driving successful execution of projects, on-quality, on-budget and on-schedule
• Skilled in collaborating with team members to create detailed project estimates aligned with proposed scopes of work
• Experience with Workamajig, Workbook, Advantage, NetSuite OpenAir, Clients + Profits, or other integrated operations tools a plus

WHY TWO RIVERS MARKETING (A DIVISION OF VGM, GROUP)

Professionally, we’re big enough to give you the opportunity to work with top global B2B brands and move up the ranks in a stable, growing company. Culturally, 2RM does things differently than typical shops. As an employee-owned agency, we put our associates first. Our commitment to work/life balance is like none other. At 2RM, you don’t feel owned by your job. Like we always say, you won’t live here. You’ll thrive here. Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers and work with team members in the work environment we’ve created.

VGM Group, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.