POSITION SUMMARY

The Brand Manager, Hardee’s will be a key player in marketing calendar development and activation for the Hardee’s brand that deliver on brand objectives with the overall goal of driving restaurant results. This role is a challenging and strategic one, critical to the success of the Breakfast business, Hardee’s largest daypart. This leader has the ability to work remotely or out of CKE’s headquarters in Franklin, Tennessee (a suburb of Nashville).

ESSENTIAL FUNCTIONS

• Be a champion for the Hardee’s brand and operate with a strong sense of ownership, particularly with regard to the Breakfast and Biscuit business
• Help lead the planning and development of the national marketing calendar for Hardee’s to beat year ago sales. Strategically build and plan different calendar layers such as Breakfast, Biscuit, value, beverage and LTO products in a unified effort to drive sales
• Lead day-to-day analytics and ad hoc business analysis to enable meaningful insight into the Breakfast business
• Manage both national and test marketing calendars and timelines while partnering with marketing leadership team to develop and oversee short and long-term calendar planning strategies
• Partner with Hardee’s brand team to help define and lead a menu vision to maximize sales and profit
• Creative and Culinary brief development for internal and external partners, utilizing consumer insights and business priorities to develop messaging
• Partnership with media and creative teams to engage internal or external agency resources in creative development and media planning

• Partner with cross-functional leaders to drive continuous improvement of the innovation process and ways of working to improve success rate

• Lead business case development to support business recommendations that drive growth

POSITION QUALIFICATIONS/CORE COMPETENCIES

• 5-7 Years experience in Branding and Marketing, Advertising, or a related field, ideally in the QSR &/or a highly promotional space
• Self-starter, entrepreneurial leader who performs well in a lean, fast-paced environment with a strong work ethic and brings a combination of high energy with a high sense of urgency.
• Strong communication skills; ability to speak and write effectively, adapting messages to a range of audiences.
• Creative problem solver; ability to think outside the box to create solutions and drive business strategy
• A clear commercial orientation and ability to think and act like a general manager
• Strong intuition, ability to “connect the dots” and manage through ambiguity
• The ability to set the strategy but not afraid to get hands dirty to make sure plans are executed properly
• BA / BS degree - B.A. or Masters in Marketing degree is preferred.

WORK ENVIRONMENT

• Corporate Office fast paced, high volume of activity and a deadline driven environment

PHYSICAL DEMANDS

• Sitting for extended periods of time, using telephone, typing and/or operating a computer and/or mouse
• Travels as needed approximately fifteen (15)%

THE COMPANY RETAINS THE RIGHT TO CHANGE OR ASSIGN OTHER DUTIES TO THIS POSITION AS DEEMED APPROPRIATE WITH OR WITHOUT NOTICE.

This role is eligible for a remote work arrangement. Candidates must live in a Company-approved state which include the following: AL, AZ, AR, CA, CO, DE, FL, GA, IL, IN, KS, KY, MD, MI, MN, MO, NC, OH, OR, SC, SD, TN, TX, UT, VA, WA, WI.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)