At Publicis Santé, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. We are seamlessly connected both organizationally and culturally around our clients and are uniquely positioned to do so through our Power of One model.

Part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Rather than offering standard services, we create bespoke solutions that are engineered to meet client objectives, and to enable not simply media planning and buying, but business transformation. Since all content competes with all content today, we’ve embraced the notion that meaningful connections between brands and human beings requires a combination of permission, relevance, and intimacy. And to ensure our clients’ dollars are always working as hard as they can, our approach to investment and data exist in lockstep, in service of real-time optimization and efficient ROI.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

The Associate Director, Audience is responsible for enabling the best use of data and technology to impact media and audience strategies for a top global client.

The role facilitates the integration of audience data into the media planning and execution processes. While working with Strategy, Investment, Analytics, and Ad Tech teams, the Associate Director will translate the client goals and objectives into actionable data applications through the data and tech relationship.

This position requires a highly motivated, technical savvy, analytic thinking, and entrepreneurial person to lead the day to day teams in how to best use data and ad tech to drive client goals.

Responsibilities:

• Help clients launch and manage Audience Platforms (CDP, TMS) and other data and audience-based technology solutions across display, video, social, mobile and all offline media
• Guide and drive the use of audience data to impact media strategies based on overall objectives
• Build and maintain relationships with data & technology vendors and internal agency counterparts, and clients
• Maintaining knowledge of current Adtech/Martech Ecosystems trends
• Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency)
• Integrate with the Strategy and Media Investment teams to make data management a central resource for smarter planning
• Prepare data strategy presentation and drive integration in media plan focused on audience details
• Build and present to client’s data and technology use case recommendations and performance reports
• Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups
• Provide thought leadership driving innovation to achieve client needs
• Other responsibilities as assigned

• Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
• 6+ years of professional experience Digital Media, in either Consulting (Strategy or Operations), Digital and Advanced Analytics, Marketing Technology, and/or Digital Strategy and Buying roles
• Experience with DSPs, DMPs, third-party audience data, OLV cross screen, data, and analytics
• Experience with Nielsen, IRI Data
• Experience with Python, R, SQL, Tableau
• Experience with DCO
• Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Strong leadership skills and previous team management
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
• Ability to multi-task and manage competing priorities/deadlines in a fast-paced environment
• Strong organizational, problem-solving, and communication skills
• Proficiency in Microsoft Office Suite with an advanced understanding of Excel

All your information will be kept confidential according to EEO guidelines.