Job Title: Advertising Account Executive

Division: Advertising Sales

Department: Sales

JOB SUMMARY

• The Advertising Sales Account Executive is responsible for prospecting new clients and the selling of multi-platform MaxxSouth Broadband advertising to local advertisers.
• The Advertising Sales Account Executive is responsible for achieving agreed upon productivity levels and revenue goals.
• The Advertising Sales Account Executive reports to the Director, Media Sales & Creative Services.
• There are no direct reports to this position.

ESSENTIAL JOB FUNCTIONS

The Advertising Sales Account Executive is responsible for:

• Increasing the revenues of MaxxSouth Broadband through the sale of commercial advertising on MaxxSouth Broadband cable, OTT, digital, and social media platforms;
• Presenting new ideas to clients and explaining how specific types of multi-platform advertising will help promote the client’s products or services in the most effective way possible;
• Developing and maintaining ongoing relationships with small and medium sized businesses in order to increase and retain advertising sales revenue, including using the telephone to make calls, writing letters & email correspondence, and driving to make personal visits to retailers and advertisers;
• Processing all correspondence and paperwork related to accounts;
• Delivering advertising proofs to clients for approval;
• Preparing promotional plans, sales literature, media kits, and sales contracts;
• Developing and preparing idea focused marketing program presentations and cost estimates for potential MaxxSouth clients;
• Meeting the monthly sales activity and revenue goals established for the Advertising Sales Representative position;
• Performing collections of accounts as needed;
• Performing reporting functions to specified goals; reports include but are not limited to: Keeping CRM updated, and other projection and forecast activity;
• Following the Company’s policies and procedures, including the EEO and safety guidelines, at all times;
• Performing any miscellaneous departmental duties as assigned.

JOB REQUIREMENTS

Education and Experience

• High school diploma or the equivalent – required
• Minimum 2 years of previous outside sales experience – required
• Intermediate computer skills with the ability to use the Internet – required
• Experience working with Excel, PowerPoint and Word - preferred
• Familiarity with contact management applications (such as salesforce or other CRM)- preferred

Other Skills and Requirements

• Reads, writes and speaks English clearly and concisely with accurate spelling and punctuation;
• Background record that meets Company standards;
• Maintains valid driver’s license and acceptable driving record at all times;
• Reliable means of transportation at all times;
• Present professional appearance and demeanor through verbals and non-verbals;
• Demonstrates good working relationship with other Account Executives, Advertisers, Engineering and Programming personnel;
• Punctuality and good attendance;
• Strictly maintains confidentiality of financial and/or other information acquired in the course of work; discloses only when authorized, unless legally obligated to do so.

PHYSICAL DEMANDS

May include walking, standing, lifting up to 25 lbs, stooping, sitting, driving, hearing, talking, vision (close, distant, color, depth perception, adjust focus), and use of hands and fingers (grasp, hold, pick-up, rotate, keyboarding, etc)

WORKING CONDITIONS

• The Advertising Sales Account Executive is an entry level full-time, exempt sales position, regularly working 40 hours per week Monday through Friday. In addition, the flexibility to work as needed to meet the customer needs, including Saturdays, Sundays or weekends is required.
• The Advertising Sales Account Executive works with various office equipment including, but not limited to, telephones, personal computers, printers, fax machines, paper shredders, copy machines.
• The Advertising Sales Account Executive is required to drive on the job as needed and is subject to regular MVR checks. He/she must maintain a valid driver’s license and maintain a driving record the meets Company standards for an insurable driver at all times. Any time these conditions are not met, he/she must not drive on the job and must immediately report it to their supervisor.
• The Company is a drug-free workplace. Pre-employment testing is mandatory along with random testing throughout employment. All accidents must be immediately reported. The Advertising Sales Account Executive is required to adhere to all provisions of the Company’s drug-free workplace policy.
• The duties assigned, the hours worked, and the status of this position are subject to change as the needs of the company changes.

USE OF COMPANY RESOURCES, EQUIPMENT AND CONFIDENTIAL INFORMATION

Company resources, equipment, and information are provided to employees to facilitate work. They may not be used for purposes other than work without proper authorization. Any unauthorized use of Company resources, equipment, or information is strictly prohibited. Any unauthorized use of customer data or any other company information gained via any company resource is a breach of confidentiality and is strictly prohibited. Any unauthorized use of company resources, equipment information, and/or breaches of confidentiality may be cause for termination of employment.

The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required.

MaxxSouth Broadband is an Equal Opportunity Employer (EOE).