Working Title: Web & Digital Media Specialist (Repost)

Classification Title: Public Affairs/Communications Specialist III

Department Name: Public Affairs & Strategic Communications

Time Base: Full-time

Pay Plan: 12 month

Bargaining Unit: 9 (CSUEU)

Employment Type: Probationary/Permanent

Salary Range: $4,391 - $7,945 per month. Hiring salary is anticipated at $5,500 - $5,900 per month commensurate with education and experience.

Benefits: Premium benefit package includes outstanding health, dental and vision plans; life and disability insurances; pension (CalPERS); tuition fee waiver; and 14 paid holidays per year. See our benefits website for additional information.

Application Deadline: Open until filled. A review of applications will begin Monday, November 7, 2022 and the review period may end at any time thereafter.

Position Summary:

Cal Maritime’s Web and Digital Media Specialist is responsible for the design, development, and content strategy of the University’s public-facing websites and applications, social media accounts, and e-communications to the campus community, industry, alumni, and other stakeholders.

About California State University Maritime Academy:

Established in 1929, California State University Maritime Academy, a campus of the California State University, is the only degree-granting maritime academy on the West Coast. Located on the scenic Vallejo waterfront, the campus serves a student population of approximately 1000 undergraduates and 50 graduate students.

Cal Maritime offers seven baccalaureate degrees in Business Administration, Global Studies and Maritime Affairs, Facilities Engineering Technology, Marine Engineering Technology, Mechanical Engineering, Marine Transportation and Oceanography. The undergraduate curriculum includes licensing programs for future merchant marine, coast guard and naval reserve officers. Cal Maritime also offers a Master of Science in Transportation and Engineering Management degree, as well as a number of extended learning programs and courses.

Major Responsibilities:

• Maintaining and updating the University’s website including designing new web pages, content, photos, and videos.
• Ensuring all content, photos, videos, etc. align with the branding, mission, and values of Cal Maritime in addition to accessibility standards.
• Advising and training campus web publishers regarding best practices for building and maintaining web and mobile content that maximizes goals for campus website.
• Coordinating and communicating quality assurance reports and remediation efforts for content editors, publishers, and campus leadership. Develop clear process and documentation of reporting and remediation efforts as needed.
• Providing supervisor a weekly report of web analytics and data snapshots to help inform the team of top priorities and tracking analytics and noting performance indicators, reporting areas that are of interest to the Cal Maritime community.
• Partnering with IT to research and communicate web accessibility goals and outcomes as related to the Accessible Technology Initiative (ATI). Creating presentations for web content editors, publishers, and campus stakeholders on emerging system initiatives as they relate to CSU policy, California state law, and federal laws and guidelines.
• Checking hyperlinks regularly to ensure validity and accessibility.
• Reviewing use of University-related content against our branding standards and monitoring domain names to confirm appropriateness of their existence, use, and content.
• Maintaining the University’s presence on various digital media platforms.
• Verifying all web and digital media content is consistent with the design and style of approved branding and graphics standards and ensuring departments are compliant.
• Using digital media to promote university advancement, student achievement, and news.
• Monitoring responses to and the effectiveness of the Cal Maritime digital media content.
• Keeping up to date with new, rapidly changing technologies and recommending possible improvements to the University’s web and digital presences
• Assisting in the implementation and monitoring of the University’s SEO, digital marketing, and strategic enrollment management efforts.
• Managing access and authorization of Cal Maritime’s content management system (CMS) and keeping an updated list of CMS users current.
• Aiding in the development and distribution of regular e-newsletters to internal and external campus stakeholders.
• Creating content (writing/graphic design) for distribution via electronic and print media

Required Qualifications:

• This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.
• Knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.
• Comprehensive and in-depth knowledge of communication, public affairs, media and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university.
• Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns.
• Experience managing digital content via content management systems (CMS), especially with front-end and back-end configuration that brings HTML, CSS, and JavaScript together to deliver interactive content to users.
• Ability to understand issues from a broad, strategic perspective.
• Thorough knowledge of applicable copyright and other laws pertaining to publications and the news media.
• Ability to effectively manage media relations and apply effective media strategies and techniques.
• Demonstrated ability to market story concepts to university officials and media outlets.
• Comprehensive knowledge of marketing and research techniques and methods. Ability to use market research to enhance the impact of communication strategies and campaigns.
• Working knowledge of appropriate use of statistical techniques.
• Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media.
• Expert writing and editorial skills.
• Demonstrated organizational skills.
• Attention to detail and strong organizational and communication skills.
• Highly creative, versatile, detail-oriented, and results-driven.
• Ability to communicate complex subjects with simple, direct writing that inspires audiences to take action.
• Proficient in XML, JavaScript, AJAX, HTML, CSS and SVN.
• Proficient in use of interactive marketing techniques, such as video sharing, digital media networks, email marketing, and blogs.
• Highly skilled in relational database design.
• Graphic design skills and knowledge of Adobe Creative Cloud.
• Experience with quality and accessibility checking tools.

Preferred Qualifications:

• Experience working in higher education.
• Experience utilizing digital media on behalf of an organization, gathering content for multimedia use, and experience with project management and event coordination.
• Experience with Search Engine Optimization (SEO) strategy and best practices.
• Proficient in Omni CMS, 25Live, PeopleSoft, Office365, PHP, Perl, OOF, Juicer digital media integration tool, Subversion, GitHub.

Special Conditions:

Physical, Mental and Environmental Conditions: Involves mainly sitting; walking and standing is minimal; involves lifting lightweight objects limited to 15 pounds.

Background Check: Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

Eligibility to Work: Applicants must provide proof of U.S. citizenship or authorization to work in the United States within three days of the date of hire.

Title IX: Please view the Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator at:

EEO Statement: Cal Maritime is an Equal Opportunity, Affirmative Action Employer. The university subscribes to all state and federal regulations and prohibits discrimination based on race, color, religion, national origin, sex, gender identity/gender expression, sexual orientation, marital status, pregnancy, age, disability, genetic information, medical condition, covered veteran status, or any other protected status. Reasonable Accommodations will be provided to applicants with qualifying disabilities who self-disclose by contacting the Benefits Coordinator at (707) 654-1146.

Application Procedure:

Disclaimer: The provisions of this job bulletin do not constitute an expressed or implied contract and any provisions contained may be modified or changed.