VP Paid Search & Paid Social Job at IPG Mediabrands
General information
Agency: Reprise
Job Function: Paid Search
Location: New York, United States
Job Ref#: 12115
Description & Requirements
Position Summary
As the VP, you are responsible for the oversight of digital performance channels and activation teams with a deep knowledge of Paid Search and Social. You are responsible for strategic vision, growth plans and roadmap of this channel. As a key partner to the SVP, you oversee a holistic strategy focused on driving efficiency and integration across organic and paid search. In partnership with the SVP, you will ensure search integration with other media channels and acquisition marketing efforts. This will lead to consistent, progressive approaches to solving client challenges, delivering optimizations and seizing opportunities while driving client expansion and growth for Reprise. As the VP, you are charged with revenue growth, team development and setting the stage for innovative approaches to search. You will be ultimately responsible for high quality, project delivery on all client initiatives.
Key Responsibilities
- Partner with SVP to find and deploy relevant organic growth opportunities within clients managed.
- Establish strategy, account plans and overall direction for digital programs delivering on client goals/KPIs.
- Orchestrate strategic workflow with the day-to-day teams to drive high quality execution rooted in best practices.
- Own relationships with internal teams and key platform partners to deliver best-in-class solutions. Responsible for maintaining strong relationships with clients and agency partners.
- Promote the best working environment to help boost team work, morale and productivity. Drive growth for direct reports through goal setting, pathing, training and providing opportunities to expand their skillset.
- Own strategic annual plan with clients to build on objectives and provide quarterly assessments and updates.
- Supports operational needs and serves as an escalation point.
- Ownership of scope development and negotiations, financial forecasting, account profitability and team resource management.
- Successfully manage multiple clients and/or brands as well different subsets of teams.
- Cascades information and empowers the team to action.
- Responsible for developing long-term objectives and relationship roadmap with strategic partners i.e. how we are advancing search product.
- Keeps current with new developments both in the industry and at the agency.
- Crafts appropriate client strategies, POVs, and thought leadership to elevate the product.
Desired Skills & Experience
Work Experience:
- 10+ years of experience, including a strong, established history of agency experience leading search marketing teams.
Skills:
- Superior analytical skills, strategic thinking, communication and presentation skills with the ability to present to C-level executives.
- Demonstrated understanding of 3rd party tools, management platforms and analytics suites.
- Ability to judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story.
- Proven ability to represent company philosophies and expertise to external parties; including clients and partner agencies.
- Continued enthusiasm towards the medium and the desire to constantly educate one’s self on the latest information.
- Experience in growing, managing and inspiring internal search teams; strong leadership and administrative skills. Fosters an environment that enables action and drives retention.
- Proficient in Google Ads, Bing Ads and third party bidding platforms.
- Proficient in Microsoft Office.
- Knowledge of Asana or other project management platforms a plus.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is $180,000 to $190,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About Us
Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.
In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.
In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.
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