Open Position: VP of Marketing

Reports to: Chief Revenue Officer

Location: Remote

About Us:

HST Pathways is on a mission to transform healthcare with innovative software technology that enables surgery centers to provide more cost-efficient patient care and better outcomes. Our suite of solutions spans the entire case lifecycle, including scheduling, care coordination, clinical documentation, and revenue cycle. Backed by Bain Capital, we are the fastest growing ASC software company and serve over 1,100 surgery centers, but we’re just getting started and have plans to 10X the value we offer. However, our big ambitions are only as strong as the team behind them, which is why we’re looking to build our team with the best.

About You:

You love Marketing because it is strategic, cross-functional, dynamic, and always evolving. You are comfortable balancing the art and science and enjoy owning a revenue number. You want to be part of a high growth SaaS business where marketing is viewed as an indispensable, revenue producing function.

You are a continuous learner, seeking out peers and thought leaders like Chris Walker and Dave Gerhardt to learn from. You’re not afraid to roll up your sleeves, get into the trenches, and get stuff done.

The Opportunity:

We are looking for a Head of Marketing to lead the marketing team and play a critical role in our Go-to-Market organization. The value prop of this opportunity is three-fold:

1) Join a mid-market B2B software company that holds a leading position in its market and is poised for accelerated growth via GTM transformation

2) Work with an exec team that understands modern B2B marketing and views marketing as a true partner to sales

3) Join the portfolio of a leading private equity firm that provides accelerated learning and career progression opportunities for its go-to-market executives

Your role in our organization:

You will lead our marketing organization and execute against the team’s charter: 1) Generating qualified pipeline that convers to revenue and 2) Driving brand and category awareness. You will manage, coach, and develop a team that is organized around creating and capturing demand.

Demand Creation:

• Executes against a repeatable thought leadership formula (e.g. Podcast, organic social, paid social)
• Develops in person and virtual event strategy; executes against tradeshow schedule
• Develops clear positioning and messaging for all products and product packages
• Owns product platform messaging and value articulation
• Partners with product management to launch new products to the market

Demand Capture:

• Drives direct traffic conversions from “hand raisers” through the website
• Manages and optimizes the website, including SEO optimization
• Optimizes the buyer experience to improve conversions
• Partners with other GTM teams (i.e. SDR, Sales, Channel) to launch targeted “GTM campaigns”
• Executes paid search campaigns
• Generates pipeline from review sites

Skills and Experience You’ll Bring:

• 5+ years of experience in marketing leadership roles of progressing scope and responsibility
• Experience within technology or B2B software (highly preferred)
• Experience owning a Marketing Originated Bookings number
• Outstanding leadership skills - leads teams to deliver on ambitious business goals, inspires their best work, mentors and develops their careers and holds their team accountable
• High-level thinker (strategic, creative, and analytical) who can also roll up their sleeves and get it done.
• Highly accountable, with a track record of delivering business results.
• Strong product marketing chops with the ability to succinctly craft the product platform story and corresponding value drivers
• Outstanding verbal and written communication with a special knack for telling stories in a clear, intriguing and effective way

Team Culture:

• 
  We go beyond the expected. We strive to be the difference in everything we do and look for ways to innovate and deliver beyond expectations.
• We thrive through collaboration. We invest in our team and take pride in the success of others.
• We strive to make a positive impact. We are passionate our work and leverage our collective creativity and industriousness to make big things happen
• We sharpen and share our expertise. We aspire to learn, grow, and share knowledge.
• We love the journey. We never lose sight of the fact that we’re contributing to building a new model of healthcare delivery.

Perks & Benefits:

• Remote work environment
• Health benefits paid for employee
• Flexible Paid Time Off Policy
• 11 company holidays per year
• Paid parental leave
• 401K with matching contributions
• Learning and development allowance
• A diverse, inclusive, and fun team!

HST Pathways celebrates diversity and is steadfast in fostering an inclusive work environment where employees feel valued, respected, and engaged. We champion and nurture a culture where inclusiveness is instinctive and fuels innovation, connection, and a strong sense of “One Team”. HST is deeply committed to representing and reflecting the unique experiences, perspectives and viewpoints of our employees, customers, and the communities we serve.

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