Videographer/Digital Content Creator & Marketing Support Lead Job at Solar Cannabis Co.

Solar Cannabis Co. Somerset, MA 02725

About Us

Solar Cannabis Co. is committed to implementing sustainable and innovative practices to cultivate a better future in Cannabis. Our vision is to set the standard for sustainability in the Cannabis industry.


Our vertically integrated facility in Somerset, MA houses our cultivation operation, product manufacturing, and recreational retail dispensary. Our Seekonk retail location opened in December 2021. Our Dartmouth, MA and Warwick, RI locations are expected to open early 2023.


We offer a competitive salary & benefits package and strive to develop our employees to reach their personal goals within the cannabis industry.

Position

We are looking for an enthusiastic individual to join our marketing team to help with videography, digital content creation, as well as overall general marketing support for the team! The ideal candidate will have past experience developing promotional video content, as well as graphic design experience!

Responsibilities

  • Create and develop engaging cannabis-related multimedia (audio/video) content for customers, internal company announcement videos, external promotional social videos, product marketing videos, recruiting videos, corporate training and other enterprise-wide projects
  • Create promotional reels for Solar products and other brand products under the Solar company umbrella.
  • Day to day social promotional videos for our dispensary, cultivation facility, lab and kitchen
  • Conceptualize creative content with different tones to appeal to various audiences with the possibility of it going viral.
  • Work with Solar’s marketing team to curate to generate, edit, publish, and share engaging and original content daily (e.g. original text, photos, videos, infographics and news). Content may include promotion of:
    • Solar’s mission toward sustainability within the cannabis industry
    • Solar marijuana, concentrates and marijuana-infused products and brands
    • Day to day happenings in areas of Solar’s facility (dispensary, cultivation, lab, kitchen, drying/trimming, processing, etc.)
    • Product drops at Solar dispensaries and wholesale partner retail shops
    • Solar apparel and merchandise
    • Customer testimonials
    • Conceptualize and develop creative captions that have strategic/relevant hashtags and @mentions.
  • Ability to review and analyze social media data and metrics to gauge successes/failures.
  • Record and edit video and sound projects, including selecting program format for final output, capturing/importing media, organizing raw media, editing footage and sound files, creating and inserting static and motion graphics, titling, adding music/voice-over/sfx, media management and archiving project media
  • Attend and shoot promotional content for in-house events/educational seminars, as well as offsite cannabis conferences/events/trade shows (Cultivators Cup, NECANN, Boston Cannabis Week, Boston Freedom Rally, Harvest Cup, etc.)
  • Manage Solar's video library on various platforms including Youtube, Vimeo, etc.
  • Assist in delivery of bi-weekly email campaign newsletters, weekly SMS campaigns, and various personalized ad/drip campaigns.
  • Assist in management of third party cannabis ordering platforms (Leafly & Weedmaps).
  • Assist in maintaining promotional materials of Solar’s brand and products for all cannabis wholesale partners.
  • Assist in maintaining and optimizing Solar’s social media channels to align with Solar’s business goals and communicate the Solar brand, retail dispensaries, products/product drops, day-to-day operations, employees and events.
  • Communicate with social media followers, respond to queries in a timely manner and monitor customer reviews on platforms including, but not limited to (Google, Yelp, Leafly, Weedmaps,, and all other channels).
  • Assist in maintaining Solar’s adult-use online menus with new products currently on the dispensary floor. (images & descriptions).
  • Assist in maintaining Solar’s wholesale multimedia assets drive for third-party dispensaries retailing Solar products and other brand products under the Solar company umbrella.

Qualifications

  • Bachelor’s degree in Film/Photography and Marketing or a related field
  • 2-3 years of experience preferred
  • Experience operating Mavic Drone
  • Experience using Mac OS, Adobe suite (Photoshop, Illustrator, Premiere, After Effects)
  • Experience using IG, FB, Linkedin, Twitter, Tik Tok
  • A keen eye for relevant and trending content on social platforms that will drive engagement
  • Understanding of email and SMS marketing platforms
  • Knowledge of cannabis industry, marijuana & marijuana-infused products (MIPS) a plus
  • Detail-oriented, proactive, and organized
  • Strong interpersonal skills
  • Excellent communication and writing skills in English
  • Must be detail-oriented
  • Have genuine and positive energy
  • Excellent work ethic, reliability, and professionalism

Requirements

  • Minimum of 21 years of age.
  • Possess valid driver’s license or state ID.
  • Must pass all required background checks.
  • Must be and remain compliant with any and all legal or company regulations for working in the industry.
  • This job function may include being in a stationary position, or moving for extended periods of time.

Benefits

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Employee Discount
  • Paid Time Off
  • 401(k) plan

Solar Therapeutics is an Equal Opportunity Employer committed to building a diverse workforce as it values the knowledge, diversity and performance of our employees to make us a great company. Solar Therapeutics is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Solar Therapeutics agrees to hire individuals with Cannabis-related CORI offenses.


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