Technical Web Analyst Job at Trustpilot
We're a leading online reviews platform, free and open to all. Our mission is to be a universal symbol of trust. We are well on our way - but there's still an exciting journey ahead of us. Do you want to join us?
We are embarking on an exciting global growth journey and we are seeking a Website Analyst to provide strategies to improve funnel conversion rates across the website and Business site. Reporting to the Director of Marketing Technology, you will have an important role in contributing to Trustpilot's global growth. Primary focus will be evaluating the Trustpilot Business website and working with the wider marketing team to analyse digital marketing campaigns with a view of maximising return on investment.
In your role, you will:
Provide an advanced, comprehensive & flexible reporting function across key actionable customer segments along various dimensions (e.g., device, product engagement, behavioral, LTV)
Support in ensuring that all marketing activity is tracked and reported on in a timely manner
Ensure that all in-house analytical packages are correctly configured to provide robust metrics and insights
Identify and agree strategic KPIs
Building reporting platforms through data visualisation platforms (Looker)
Set goals and KPIs for conversion rate optimization that enable us meet broader website and customer acquisition team goals
Work with key stakeholders across various teams (Regional Marketing, Performance & Media, Customer Marketing etc…) to create dashboards/reports to track key KPI's and measure performance
Perform in-depth analysis by collecting and evaluating data from website traffic, page views, and site visit durations
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Collaborate closely with the Head of Website optimization & SEO, to build the future Trustpilot for business websites ensuring tracking best practices are implemented.
Collaborate with Commercial, Technology & Operations teams to build a deeper understanding of visitor behavior, to optimize the conversion funnel and to integrate website business needs into the overall Martech roadmap
Communicate insights and results at different levels to diverse audiences within the company
Use Google Tag Manager and Segment to implement and deploy changes to website tracking
Help to identify website tracking requirements and work with developers where necessary to implement
Assist in web analytics implementations across multiple websites
Help to audit and troubleshoot website tagging and data layers
What you will bring:
Extensive Website Analytics experience
B2B SaaS website experience
A solid understanding of the behavior of online visitors with experience in improving user experience, increase page views, and turn website leads into customers
Knowledge of various web design languages such as HTML, JavaScript, SQL
Experience with conversion rate optimization (CRO) for websites and A/B tests.
Great written and verbal communication skills, especially when presenting ideas to senior management
Ability to stay organized and complete multiple projects simultaneously under strict deadlines
Demonstrated capacity to cultivate efficient relationships within the organization
Tools: Segment, BigQuery, Marketing attribution tool (Bizible), Google Tag Manager, Google Analytics 360, Monday.com, HubSpot, CRO A/B testing and multi-variant testing
We Offer
A competitive base salary ranging from $92,000 x to $120,000 gross per year. This range doesn't include any variable pay such as bonuses, awards made under Trustpilot's equity program or other benefits.
An opportunity to work alongside professional & enthusiastic people in a purpose led, rapidly growing and innovative company
An equal opportunity workplace with diverse perspectives and ideas
Opportunities to grow your skills and develop your career
An international, forward-thinking and fun working environment
#LI-JN1
About Trustpilot
At Trustpilot, we're passionate about our mission to offer a free and open to all review platform, built on collaboration. For consumers, we're a place to connect with and influence businesses. For companies, we're a platform for progress; a way to improve and innovate by engaging and collaborating with consumers. Working here is an opportunity to collaborate with talented and dedicated people in a rapidly growing, fast-paced and agile environment.
With vibrant office locations all around the world and over 50 nationalities, we're proud to be an equal opportunity workplace with diverse perspectives and ideas. We work hard every day, but we also take the time to catch up with colleagues over a game of table tennis, a cup of coffee or maybe grab some food after work.
Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religion, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.
Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.
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