This is a part-time position, 20-25 hours weekly. The position is anticipated to move to full-time (35-40 hours weekly) at 01/01/24.

POSITION SUMMARY
This position supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility. The Digital Marketing Specialist assists with the creation of marketing strategies, communications and public relations activities, both external and internal. This position primarily presides over asset development and digital media relations for the organization, in accordance with the strategic planning set forth by the Director of Membership & Strategic Marketing.

OUR CULTURE:
Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.

ESSENTIAL FUNCTIONS
General Responsibilities:1. Develops and executes the YMCA message, voice, and strategic marketing efforts and materials to meet the goals of the annual budget and strategic plan.
2. Oversees website and social media development and maintenance.
o Ensures the organization’s participation in relevant and current social media platforms, such as Facebook,
Instagram, Twitter and others.
o Collaborates with the Director of Membership and Strategic Marketing to create an annual strategic social media
plan to support and grow programs.
3. Effectively implements media and public relations materials created for our Y.
o Supports marketing communication through multiple channels to a wide range of stakeholders, members,
donors, prospects, community partners, key influencers, volunteers, media and the community at-large.
o Responsible for implementing the direct communication of the YMCA brand across all channels, including but not
limited to print, audio, video, internet, mobile and social media platforms.
o Coordinates media interest in the Y and ensures regular contact with target media as appropriate.
4. Oversees electronic and mobile communications for electronic and mobile communications for programs,
website, social media and other electronic formats.
5. Supports marketing communications through asset creation for multiple channels for a wide range of
stakeholders, including members, donors, prospects, community partners, volunteers, etc.
6. Ensures brand compliance, message clarity, best-practices design and layout, and drives overall consistency of
marketing materials.
7. Returns emails and phone calls related to marketing operations.
8. Attends departmental and project management meetings.
9. Ensures brand compliance, message clarity, best-practices design and layout, and drives overall consistency of
marketing materials.
10. Follows emergency procedures and safety precautions. Follow procedures for reporting all accidents, incidents
and hazards.
11. Adheres to all policies, rules, and regulations as outlined in employee handbook and other communications.
Obtain and maintain required training(s).
12. Accepts additional assignments as deemed appropriate, within the scope of the job description.

QUALIFICATIONS

• Bachelor’s Degree in marketing or communications preferred; related field or equivalent experience required
• Experience working with electronic files for commercial print production required
• Attention to detail with emphasis on accuracy and quality, and a critical eye in terms of aesthetics required
• Ability to work in a fast-paced team environment required
• Ability to prioritize work to balance multiple projects and deadlines required
• Excellent verbal and written communication skills required
• Exceptional customer service skills required
• Proficiency in InDesign, Photoshop, and Publisher required
• Nonprofit experience preferred
• Print and digital portfolio and expertise required
• 3-5 years of graphic design experience in print and digital formats preferred

WORK ENVIRONMENT & PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.
• The employee frequently is required to sit and reach, and must be able to move around the work environment.
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• The noise level in the work environment is usually moderate.
• The employee must occasionally lift and/or move up to 10 pounds.

Job Types: Full-time, Part-time

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