About The Job:

As the Social Media Specialist, you will oversee the content and community management for all social channels, with the objective of increasing brand awareness, engagement, and loyalty to achieve sales. You will also serve as the brand lead for our company, in addition to managing its social platforms. This role will also cross-train on different digital marketing functions to support the team in other capacities. What You Will Do:  Develop, implement, and analyze organic social media strategy across all platforms for the Client’s brands. Platforms include Instagram, Facebook, Twitter, Pinterest, and YouTube Channel.  Day-to-day management of social media campaigns, fan/follower interactions and analytics. This includes collaboration with our customer service team as they field requests via our social media channels.  Collaborate with Marketing and Creative on the brand voice and editorial content to ensure the brand voice comes alive across all platforms. Develop engaging social media content and partner closely with Creative team to develop visual assets.  Set a comprehensive strategy that further advances the brand and drives the company’s social media goals, including new user acquisition, customer loyalty, and overall community management & engagement.  Identify and analyze insights and trends that will help to grow the Client’s brands in the social media space.  Regularly update feedback insights gained from social media monitoring.  Support the Marketing team with e-commerce projects as needed What You Bring To The Table:  3-5+ years of hands-on experience managing social media channels for a DTC fashion or luxury brand  Bachelor’s degree; Marketing, PR, Communication, or related field  Experienced in making, editing, and producing content for social media  Experience with social media planning tools  Strong understanding of social media platforms with a strategic & editorial mindset  Experience interpreting data and utilizing social media analytics tools (Google Analytics preferred)  Intermediate graphic design experience and familiarity using Adobe Suite  Excellent communication & project management skills with a positive, solution-oriented mindset  Passionate about the social media landscape and building authentic social communities

Job Type: Full-time

Salary: $50,000.00 - $60,000.00 per year

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Cranston, RI 02910: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social media management (Required)
• Branding (Required)
• Analytics (Required)

Work Location: One location

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