POSITION SUMMARY:
At Kent Pet Group (KPG) we like to say that Pets Make Us Better People, which is why we’re passionate about our mission to make life more fulfilling through the pet-human bond. As we continue to proudly invest in our team of innovators and creators, KPG has a brand new opportunity to join our thriving team as a Social Media Specialist based in the heart of Iowa!

If you love communications and are passionate about pets, the Social Media Specialist may be the perfect career opportunity for you! This role will develop and execute strategies to engage with new and existing consumers and followers of our brands.

Ready to join a diversified, family-owned U.S. Best Managed Company award winner? Apply directly today and help us convey our core belief that Pets make us better people!

PRIMARY DUTIES & RESPONSIBILITIES:

• Be a critical leader in evolving and leading our social media engagement strategy using relevant social media platforms (ex. Facebook, Twitter, LinkedIn, Pinterest, Instagram) and events.

• Focus on establishing relationships with our fans, become their advocate, and engage in conversation through our owned channels on a daily basis. Through your work you will identify opportunities for the brand to engage in wider cultural conversations and engagement trends.

• Partner with our Advertising/PR agency and our internal teams to shape our message and be the voice of the brand.

• Engage existing followers and attract new ones, and take an active role in shaping our messaging, and be an advocate for our social followers internally.
• Collaborate with the Brand Teams to meet the role’s objectives, and be involved in the planning, development, and implementation of social media content plans and support our digital strategy.
• Develop and execute the community playbook in collaboration with our agency partner.
• Track, monitor and lead moderation across all social channels
• Develop strategies to recruit and maintain community members
• Stay versed in day-to-day social media & cultural trends and be excited and ready to engage with pet parents on those topics.
• Capture consumer insights and create weekly and monthly reports on social media community management efforts, trends and opportunities.
• Capitalize on live events and real-time opportunities relevant to our communities
• Bring new ideas to the table based on insights from our community of fans.
• Work with journalists and PR agencies and influencers to ensure accurate brand representation
• Utilize social media management platforms to understand trends to help inform innovation and strategies (ie: Sprout Social, Sprinklr, Hootsuite)
• Partner with our cause marketing leader to leverage and engage opportunities for our brands
• Engage in activities online, as well as in-person events.

EDUCATION:

• Bachelor’s Degree in creative writing, communications, journalism, public relations or marketing

EXPERIENCE & QUALIFICATIONS:

• 2 + years’ experience in social and/or editorial media
• Experience using social analytics to inform strategic approach with working knowledge of a range of tools
• Excellent writing and communication skills
• In-depth knowledge of how audiences consume content on social channels
• The successful individual must possess the ability to understand trends and be able to be timely in their communication
• Demonstrate a curious, creative, and analytical approach to social media
• Highly personable, empathetic and enjoys meeting people and developing relationships

TRAVEL:

• Up to 10% as needed for travel to other facilities, conferences, meetings or trade shows

Other:

• Kent Pet Group is a subsidiary of Kent Corporation, a diversified family-owned corporation with subsidiary companies developing science and nutrition-based finished food products, food and beverage ingredients, pharmaceutical and personal care applications, animal nutrition and companion animal products.