Galco Industrial Electronics is an authorized distributor for over one million products from over 400 brands. We specialize in industrial, electrical and electronic automation, control and component solutions. Our distribution center stocks over 50,000 products and offers same day shipping and emergency service. We offer on-site and in-house repair services, as well as, engineering services which facilitate integration, retrofits and upgrades.

Currently we are looking for an SEO Manager to join our team in our Madison Heights, MI office.

This role requires the ability to view data, such as traffic metrics, and translate that data to capitalize and improve user acquisition through SEO. This position requires a deep understanding of reasons for executing tactics and making recommendations. Understanding of Google Analytics and other SEO tools such as SEMRush. This position will use a variety of analytics tools, especially Google Analytics and internal Data-Warehouse, to self-analyze which tactics are working.

PRIMARY RESPONSIBILITIES:

• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Collaborate with copy writer and write compelling and high-quality website content, including blog posts, page descriptions, product descriptions, manuals, and tech tips
• Update content and website links for maximum optimization and search engine rankings
• Perform keyword research using tools including as SEMRush, Google Trends, and others and work closely with staff & workflow management to share ideas.

SKILLS & QUALIFICATIONS:

• Bachelor’s Degree in Marketing, Advertising, or related field preferably
• 4+ years of SEO experience in successfully developing and executing SEO campaigns
• B2B experience
• E-Commerce experience with large catalogs and SKU count
• Capable of digesting/analyzing large datasets
• Experience with SEO industry programs, such as Google Search Console, Google Analytics and Bing Webmaster Tools
• Ability to complete competitive analysis of other companies within the industry
• Strong knowledge of on-page SEO & off-page SEO.
• Strong understanding of GA and Tag Manager (setup and strategy)
• Strong understanding of Google Search Console and sitemaps
• Understanding of search engine algorithms and ranking methods
• Knowledge of keyword research and data mining tools
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with WordPress, Adobe Commerce, or other content management systems
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus
• Excellent written and verbal communication skills
• Ability to multi-task effectively in a fast-paced environment
• Passion and high aptitude for SEO & internet marketing.
• Commitment to quality, accuracy, and consistency
• An ability to learn quickly and adapt even faster

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