About Us

Norgren is part of global engineering organization IMI plc. IMI is at the forefront of delivering the solutions we need in a changing world and is focused on creating tremendous value by solving key industry problems in attractive markets and working with the best.

Norgren has a proud history of creating innovative engineering solutions in precise motion control and fluid technology, and we collaborate with our customers across more than 50 countries in critical areas such as Factory Automation, Material Handling, Rail, Energy, Process Control, Life Science and Commercial Vehicles.

Position Summary

The Digital Marketing Manager position will plan, manages and oversees all aspects of a digital marketing campaign to effectively promote Norgren’s brand and products. The duties include planning a digital campaign, delegating responsibilities to the marketing team, and measuring the performance analytics of a campaign.

Work Location & Schedule: University Park / Hybrid

Key Duties & Responsibilities

• Drives Growth through planning and executing a digital marketing plan to promote brand, products, and services on all available digital marketing channels [PPC, SOCIAL, CONTENT, SOCIAL, WEB, MARCOM, MOBILE] o Execute social media efforts to improve KPIs, including leading and contributing to content creation, graphic design, copy creation, and deadline management
• Create and apply SMS and email-based marketing campaigns
• Create digital marketing programs using web, organic, and paid media approaches
• Experience leading and contributing to website creation, including but not limited to microsites and landing pages
• Enhance brand awareness in the digital space
• Create content, videos, podcasts on online sites
• Consolidate and translate complex technical content into a compelling marketing message that produces a high response and optimal search rates
• Responsible for the development and execution of strategic marketing plans to support the IA Americas business plan. Provide direction and recommendations based on factual data relating to products, advertising, markets, pricing, strategic planning, acquisitions, etc.
• Identify technology, growth trends, and forecasts in market segments. Identify and develop new products and opportunities for existing products to meet targeted growth plans in conjunction with engineering and operations.
• Coordinate development and implementation of product commercialization, including promotional programs, training programs for field and inside sales distribution networks.
• Communicate with customers and develop strategies and programs to satisfy their requirements.
• Manage, train, and develop team members and evaluate their work performance.
• Apply performance management and leadership techniques to assure positive employee relations.
• Track, measure, and report ROI, using data to optimize and evolve performance
• Perform other duties as responsibilities necessitate.

Expertise required

Education and Experience

• A bachelor’s degree in marketing, communications, or a closely related subject is required. MBA preferred – 7-10 years’ experience
• 5-7 years’ experience managing a team
• Worked as an internet marketing manager previously.
• Knowledge of digital marketing tactics in depth.
• Social media networking and advertising experience is a plus.
• Digital marketing tools, SEO best practices, and brand exposure tactics are all things you should know.
• Advanced project management abilities are required.
• Knowledge of the most up-to-date technologies and industry trends.
• Experience leading and contributing to website creation, including but not limited to microsites and landing pages

Computers and Technology

• Proficient with MS Office Suite (Word, Excel, PowerPoint & Outlook)
• CRM
• Account Based Management Systems

Supervisory Responsibilities

This position will be responsible for, but not limited to, performance management, coaching, supervision, fostering teamwork, training and development of one or more employees.

What IMI can offer you

At IMI, one of our top priorities is to create an inclusive culture of health. We strive to remove barriers to care (whether that be physical or financial) and in doing so, we offer choice for all your health and wellbeing needs.

See below for a general overview of our amazing perks and benefits:

• Multiple health plans to choose from: HMO, PPO and High Deductible Health Plans with a low-cost share
• Full suite of voluntary benefits to tap into, including but not limited to: Pet insurance, critical illness insurance, concierge services, legal insurance, commuter benefits (if applicable), and home & auto insurance.
• Employer contribution for Health Savings Account, and in many cases free virtual telemedicine, and teletherapy.
• Best-in-class 401K plan with zero vesting and up to 6% contribution matching.
• Mental Health and wellness programs to support you and your family.
• Short & long-term disability as well as basic life insurance at 2x your basic salary at no cost to the employee.
• Free financial advisors, webinars, and classes through Charles Schwab.

**Benefits plans change year over year, but we have guiding principles in place to ensure our employees have the tools and resources available to stay connected and up to date**

Norgren is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex or veteran status.

Health & Safety

The physical demands described within the Key Duties & Responsibilities section of this job description are representative of those that must be met by all members of the workforce at IMI to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the individual is regularly required to be independently mobile. The individual is also required to frequently interact with a computer and communicate with colleagues. Contact your local HR representative to understand the Work Conditions and Physical requirements that may be specific to each role.

Health, Safety, and Environmental Duties – All members of our workforce have the duty to ensure the health, safety and welfare of themselves, others, and the environment.

Here at IMI, we value our workforce, our wellbeing, and our professional working environment. The Cardinal Rules for HSE have been designed to act as a guide for all: Take Personal Responsibility and Accountability for Collective Safety, Observe and Use Proper Lifting Techniques, Respect Machine Guarding Systems, Wear Personal Protective Equipment (PPE), Perform Hazardous Energy Control (Lock Out-Tag Out), and Operate Powered Industrial Vehicle Safety. These rules are designed to keep our employees safe and if not followed, can have serious consequences to you, your co-workers, and our business. All members of the workforce are expected to adhere to all safety policies and rules.

Code of Ethics

Norgren requires the highest standard of ethics in all business dealings, particularly with customers, suppliers, advisors, employees and the authorities. In accordance with the IMI Way: Our Code of Responsible Business.

Changes to This Job Description

Norgren may amend this job description in whole or part at any time