Get to know US

Betacom offers a fully managed private 5G network, building on our long history as a wireless infrastructure provider to AT&T, T-Mobile, and Verizon. Founded in 1991 and headquartered in Bellevue, Washington, we have regional offices throughout the country. Betacom 5G as a Service (5GaaS) launched in May 2021 as the first managed private wireless service of its kind in the United States. The 5GaaS team runs like a small startup inside Betacom, offering a unique combination of stability and agility.

The Impact this role will have

The Senior Marketing Manager is responsible for planning and implementing marketing strategies and programs for Betacom 5GaaS. From campaign development across several enterprise market segments through measurement and continuous improvement, this is a role for an experienced marketing strategist who also loves to execute. The Senior Marketing Manager reports to the VP of Marketing in support of the 5GaaS Sales, Partner, and Product Management teams, with a focus on reaching new enterprise audiences and growing the private wireless business. If you believe in making a difference in a startup environment with room to grow, Betacom is the right place for your next career move.

What your day will be like

• Lead, develop, and implement marketing and sales enablement programs among internal and external partners.
• Understand the competitive landscape and develop creative solutions to establish brand differentiation and drive brand affinity.
• Support and lead the design, development, and implementation of all external- and internal-facing collateral to ensure consistency of the Betacom brand vision
• Develop and implement marketing communications including sales collateral, email templates, animated and live videos, digital tools, and interactive content.
• Work with the Digital Marketing Manager to use research insights and performance metrics to track and optimize digital marketing campaigns
• Manage Betacom's online presence and participation in trade shows and customer/partner events
• Manage Marketing budget

The specialized skills, experience, and education you will share with Betacom

• What you have learned with your Bachelor’s or Master’s degree in marketing or a related communications field
• What you have learned in your 10 years as successful marketing leader, preferably within the high tech and/or enterprise wireless industry
• Experience-based knowledge of marketing-related business practices, such as online advertising, market research, marketing tools and technology, and budgeting.
• In-depth expertise in the creation and implementation of marketing programs, including the utilization of data and analytics from tools like HubSpot and Sales Force to enhance outcomes and boost return on investment
• Expertise in influencer marketing and social media strategy
• Proven ability to research and communicate the requirements of buyers and influencers in a variety of target markets
• Proven track record of planning and executing successful product launches and events
• Ability to collaborate with cross-functional teams and be comfortable communicating with all levels inside and outside the organization
• Time management and organization skills that allow you to plan and execute large and small marketing projects and initiatives concurrently
• Analytical and problem-solving skills for developing programs to increase demand
• Experience in implementing channel marketing programs

Additional Benefits

• Competitive Salary
• Medical / Dental / Vision insurance
• 401K Program with Company match
• 120 Hours Paid Time Off per year
• Continuing education / Training opportunities
• Company paid life insurance
• Voluntary term life insurance
• Short-term disability
• Critical illness coverage
• Hospital indemnity coverage
• Flexible Spending Accounts for medical and dependent care

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