Remote Work: Hybrid

At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward. We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies and create new solutions with partners to help organizations act with greater visibility, connectivity, and intelligence—delivering better experiences for workers and those they serve.

Build your edge. Build what's next. Define the edge of what's possible—for our people, our customers, and the world.

The primary purpose of the Product Marketing Advisor is to lead development of a product marketing strategy for a segment of the whole portfolio and execute against that strategy through vertical, field and channel marketing resources while building and maintaining a marketing competitive advantage in region. Working with a cross-functional team, the incumbent will be responsible for developing, positioning, and messaging go-to-market strategy, sales enablement, and competitive analysis. Some responsibilities will include strategic planning, providing valuable input regarding the market and engage in product management functions for the portfolio of products.

This is a hybrid position in our Lincolnshire, IL office.

• Act as marketing's single point of contact for a portion of the company's overall portfolio in region to various stakeholders - internal and external
• Own product reinvigorate, refresh and retire programs, working in alignment with vertical marketing leads, channel marketing managers and field marketing managers based on quarterly business results reported by regional product management team and portfolio-based pipeline reports
• Accountable for very selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/SEM) campaigns for top tier products critical to the regional annual P&L
• Drive sales enablement and demand creation programs for portfolio-specific overlay sales teams
• Responsible for monitoring and driving organizational response to primary competitors' regional marketing campaigns, messaging, etc.
• Lead regional marketing participation on product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective
• Manage promotional, incentive and rebate strategy in region as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolio
• Comprehensive portfolio-specific regional GTM marketing
• Portfolio pipeline - marketing influenced & driven
• Successful seller adoption of enablement materials
• Voice of customer o.b.o region into global product marketing team
• Impactful portfolio-specific, cross-vertical initiatives in region

Minimum Qualifications:

• BA/BS degree in relatable field
• 8+ years of product marketing and/or comparable product management, development experience

Preferred Qualifications:

• Go-to-market strategy experience
• Clarity of thinking & vision - keen prioritization skills
• Organizational Agility: Matrix, indirect management
• Influence/Negotiation/Partnership skills with product teams
• Drive results and execution through a virtual team, Ability to thrive in matrixed organization environment
• Ability to technically understand how products fit in to create and deliver a solution
• Excellent presentation & communication skills
• Demonstrated whole lifecycle product marketing experience, from NPI to EOL
• Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large
• Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region
• Demonstrated willingness to actively participate with vertical marketing teams

Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, ancestry, marital status, age, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com.

The EEO is the Law poster is available here: https://www.zebra.com/content/dam/zebra/compliance/eeoisthelawposter.pdf.

The EEO is the Law poster supplement is available here: https://www.zebra.com/content/dam/zebra/compliance/ginasupplement.pdf.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.

Salary: USD 111200.00 - USD 166800.00 Yearly

Salary offered will vary depending on your location, job-related skills, knowledge, and experience.
Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.