Marketing Campaign Analyst Job at LQ Digital
LQ Digital is performance marketing agency with a single mission: To help brands grow by acquiring their best customers.
The company is $50M+ in revenue and is profitable. It's backed by private equity firm Housatonic Partners. LQ Digital has been in business for over 13 years and is headquartered in Oakland, CA with offices in Albuquerque, NM, Austin, TX, and Shelton, CT
Why LQ is outstanding at what it does: the company thinks less like marketers and more like economists, driving hard against unit economics and aligning itself with pay for performance models. It’s also sits on a trove of data, which helps guide better business decisions, benchmarks performance and refines lifetime value (LTV) model.
Technology Description:
LQ Cadence is a proprietary multi-channel campaign application. It enables the deployment of marketing and sales campaigns across phone, sms, and email channels. It’s mission is to help move leads and customers to the next stage of their sales journey using and orchestrated communication cadence that maximizes our chance to contact and convert prospects. LQ Cadence is built for rapid testing and iteration and has a unified data models that ties activities across all channels together. LQ Cadence will serve dozens of LQ’s client’s marketing campaigns.
Role Description
This role will be responsible for optimizing the performance of LQ Cadence campaigns by developing new A/B tests, writing new copy and messaging, and analyzing the performance of existing campaigns to create new hypothesis to test.
Ideal Candidate profile
The metric of success for this role is the continuing improvement of campaign performance. The ideal candidate is curious, analytical, and thinks about the “mind of the buyer”. Using this thinking framework then builds messaging sequences that best meet the customers in their preferred channel.
Curious and Analytical: Questions convention about what works and what doesn’t. Critically thinks about how to best engage customers.- Data driven: You don’t need to be a statistics major, however your MO should be to setup campaigns that will generate the data we need to figure out what to do next. You use your intuition then seek the data to confirm your hypothesis.
- Performance oriented: While not every campaign idea will succeed, you should take pride in the ones that do and strive everyday to be better than yesterday.
Responsibilities
- Audience segmentation
- Messaging and copy writing
- Timing, sequences, cadences, and decision rules.
- Campaign report creation to monitor the performance of ongoing campaigns
- Data deep dives to unpack performance of campaigns and how they might be improved.
- Documentation of test results, and development of new hypothesis.
Design of new marketing campaigns and cadences including
Analysis and hypothesis development for existing campaigns including
Preferred Skills
- Prior experience serving multiple clients in multiple uses cases (e.g. Agency / Consulting) will help you adapt to many different campaigns.
- Experience creating reports and dashboards using tools like Tableau, PowerBI, Domo.
- Experience Email / SMS / Call center marketing campaigns a plus
- Prior experience writing copy and messaging a plus.
Personal Characteristics
TRUTH Has confidence in their convictions, can drive direction out of ambiguity and is excited by the challenge of questioning the status quo to get more out of marketing campaigns. Leverages data to find the truth and demonstrate insights.
HUSTLE This individual knows what hard work looks like and isn’t afraid to put in the extra mile to crush a goal.
PRIDE Is proud of the results delivered for clients and knows they are different than most teams. This is done without arrogance and in collaboration.
OWNERSHIP Knows how to create urgency for both clients and team members, with enthusiasm and straight talk-whatever the situation dictates. Wants to learn fast and find the next winner.
DRIVEN TO IMPROVE Open to candid feedback and brings initiative, humility and a strong desire to learn and grow in a start-up environment.
BEYOND SELF Wants to win as a team, as well as give back, add to and enhance the quality of our LQ way-of-life.
At LQ Digital, we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't exactly align, we still encourage you to apply. You may be the right fit for this role or other roles.
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